YouTube Launches ‘Effects Maker’ for Shorts, New Comment COntrols

Posted on August 19, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of YouTube’s New Effects Maker and Enhanced Creator Tools

YouTube is expanding access to its Effects Maker tool, allowing creators to design custom effects for Shorts. New comment controls improve moderation with bulk actions and subscriber-only settings. Additionally, enhanced brand collaboration tagging gives creators better control and visibility for sponsored content. These updates aim to boost creator engagement and streamline channel management.

Optimixed’s Overview: YouTube Empowers Creators with Custom Shorts Effects and Smarter Collaboration Tools

Expanded Creative Tools with Effects Maker

YouTube is broadening the reach of its Effects Maker feature, now available to all creators with access to advanced tools on desktop. This new option enables users to create, publish, and manage personalized effects for YouTube Shorts, similar to Snapchat’s Lens Studio. Effects Maker is designed to enhance creative expression and drive more engagement on Shorts by allowing creators to showcase unique visual effects directly on their channels. YouTube is also exploring generative AI integrations to further expand creative possibilities.

Improved Comment Management for Channel Moderation

  • Bulk Comment Actions: Creators can now select all comments at once to remove or report, simplifying moderation in YouTube Studio.
  • Subscriber-Only Comments: An option to limit comments to subscribers on individual videos is now available, fostering a more focused and civil discussion environment.
  • YouTube plans to extend comment control options further in upcoming updates.

Enhanced Brand Collaboration and Sponsorship Tagging

YouTube’s updated BrandConnect tools introduce a new tagging feature for brand partners during video upload or editing. This allows creators to specify which videos are linked to sponsorships, rather than sharing entire channels. Benefits include:

  • Increased advertiser control over promoted content via Partnership Ads featuring subscribe buttons.
  • Greater visibility for creators in the Creator Partnerships Hub, potentially leading to new brand opportunities.
  • Access for advertisers to detailed video performance data for tagged sponsored content.

These features are available globally to creators in the YouTube Partner Program through the paid promotion section in YouTube Studio or the main app.

Conclusion

YouTube’s latest updates provide creators with powerful new ways to enhance Shorts content, manage community engagement, and maximize brand partnership potential. These tools collectively support creators in growing their channels, improving audience interaction, and monetizing their content more effectively.