TL;DR Summary of How Medicai Used Ahrefs to Accelerate Organic Traffic and Outrank Competitors
Optimixed’s Overview: How Strategic SEO and Ahrefs Empowered Medicai’s Market Growth
Background and Challenge
Medicai, a VC-backed healthcare startup specializing in secure medical imaging sharing, faced challenges expanding its customer base in a niche dominated by entrenched competitors. With limited initial success and a small team, the company needed innovative digital marketing approaches to build trust and scale their reach globally.
SEO Strategy and Execution
- Daily Ahrefs Monitoring: Medicai used Ahrefs tools every day to track their keyword rankings and competitors’ backlinks, generating actionable ideas to enhance their SEO performance.
- Keyword Research: By identifying high-volume, low-difficulty keywords—ranging from bottom-of-funnel terms like “medical imaging data storage” to free tool queries like “free online CT viewer”—they optimized on-page content effectively.
- Competitor Analysis and Content Improvement: Utilizing Ahrefs’ SERP Overview, Medicai studied top-ranking competitor pages to incorporate best practices and add missing features, leading to rapid improvements in search rankings.
- Programmatic Pages: Inspired by insights from the Ahrefs Evolve conference, Medicai created programmatic pages targeting long-tail keywords, expanding keyword coverage and driving relevant traffic.
Localization and Technical SEO
Recognizing global market potential, Medicai localized its website into multiple languages, prioritizing easier markets identified via Keywords Explorer. Site Audit played a crucial role in detecting and fixing issues such as 404 errors and hreflang mistakes. These efforts resulted in a notable jump to position 3 in Germany for “dicom viewer online.”
Measurable Results and Business Impact
- Organic traffic and lead generation surged, with 20% of leads attributed to free tools optimized through SEO.
- Ahrefs Portfolios enabled performance tracking of new hires and SEO initiatives, making ROI transparent and marketing less risky.
- Medicai shifted from regional visibility to competing internationally, gaining confidence to invest in aggressive keyword targeting and team expansion.
Overall, Medicai’s focused use of Ahrefs transformed their SEO from a secondary channel into a primary growth engine, helping them outpace competitors and scale efficiently.
