Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO efforts instead.
Senior Content & SEO Manager ~ TSIA ~ Remote (US)
Source: Search Engine Land
TSIA is a dynamic and rapidly growing research and advisory firm, dedicated to partnering with our members and providing customized solutions to their unique business challenges. We believe in the power of…
SEO: Targeting the Long Tail for More Sales
Source: Search Engine Land
Targeting niche “long tail” queries has changed from exact-match keywords to understanding a searcher’s intent and meaning.
How to navigate SEO in a multi-platform world
Source: Search Engine Land
SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs and how to embrace the change.
How SEO experts improve the web and help search engines
Source: Search Engine Land
SEO professionals can move beyond optimizing just for search engines and adopt a more holistic approach that prioritizes web standards.
Google November 2023 Reviews Update Rolls Out
Source: Search Engine Roundtable
As expected, the Google November 2023 reviews update has started to roll out this week. It started on November 8, 2023 at about 12 pm ET. This will be the last time…
Google Expands Search Generative Experience To More Countries & Adds New Features
Source: Search Engine Land
Google announced it has expanded the Search Generative Experience beta to 120 or so countries and territories and four new languages. Google also added new follow-up questions, AI-powered translation
Principal SEO Analyst ~ Tripadvisor ~ Remote (UK)
Source: Search Engine Land
Tripadvisor is the largest travel site in the world, visited by over 500 million travellers each month. Tripadvisor provides a unique, global work environment that captures the speed, innovation and excitement of…
Google Shopping Search Filter Shows For Local Queries
Source: Search Engine Land
Everyone is now seeing the search shopping filters in the Google search results for e-commerce-related queries, which Google started testing well over a year ago. And as some have noted, the shopping
Google Merchant Center Breaks Up Its Abuse Policy
Source: Search Engine Land
Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate poli
Google Tests Multiple Local Packs In Search Results As You Scroll
Source: Search Engine Land
Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test….
Google Top Stories Open Access Label
Source: Lenny's Newsletter
Google seems to be testing a new feature for top stories named
Marketplace lessons from Uber, Airbnb, Bumble, and more | Ramesh Johari (Stanford professor, startup advisor)
Source: Search Engine Land
Listen now (84 mins) | Brought to you by Sanity—The most customizable content layer to power your growth engine | Hex—Helping teams ask and answer data questions by working together | Eppo—Run…
Ghostbusters Car Outside Google Dublin
Source: Search Engine Watch
This might be an old photo but it seems like one Halloween week at the Google Dublin office there was the Ghostbusters car parked outside of the Dublin office there. We saw…
Meta and Ignite Visibility present a new conversion API gateway solution
Source: Mid Level SEO Jobs – SEOjobs.com
In this free webinar, you’ll learn how CAPI can collect the data you need to maximize your ad performance.
12 Essential Marketing Analytics Tools for 2024 (Free & Paid)
Source: Screaming Frog
More accuracy + better insights.
2024 brings the end of the third-party cookie. So now what?
Source: Software Snack Bites
In this webinar, learn how a first-party data approach could be the answer you’re searching for and what technology you might need to help you achieve that.
YouTube rolls out ‘For You’ feed to creators’ channels
Source: SEO Agency Jobs – SEOjobs.com
The new feature could help brands and creators boost viewer engagement and facilitate greater content discovery.
How to Turn Customer Reviews into Social Media Content – GatherUp
Source: Unknown Source
Turn your reputation into social media content to share the voice of your customer and make your brand stand out. Just one review creates 4x the content!
Daily Search Forum Recap: November 8, 2023
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched its new…
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
Source: Search Engine Roundtable
SGE now in more countries, more languages with more features.
YouTube’s ad blocker crackdown could be breaking EU privacy laws
Source: Search Engine Roundtable
Permitting the use of ad blockers could greatly affect both the platform’s advertisers and the sign-ups for YouTube Premium.
The 2023 Content Marketing Report: See how AI is transforming the game
Source: Search Engine Roundtable
Get insights into AI, martech, and data-driven content marketing.
Google releases November 2023 reviews update
Source: Search Engine Roundtable
This is the third reviews update of the year and the last reviews update Google will likely confirm.
