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Meta advertising: 5 best practices for 2024

Source: BrightEdge blogs

By: Jim Yu

07/26/24

Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.

Video: Google Spam Update Done, Patience With Core Update, Helpful Content Recoveries, Yahoo Search Coming & New Head Of Google Search

Source: Search Engine Land

By: Anu Adegbola

07/26/24

This week we covered that the Google March 2024 spam update is done rolling out. Google says to wait for the March 2024 core update to be done before making changes. Google…

Microsoft Paying For Ads On Google Search To Drive More Searches On Bing

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

07/26/24

Microsoft is buying Google Ads to promote its search engine, Bing, on Google Search. I think this has been going on a long time, but you can trigger Bing Ads on Google…

Google Analytics Updates Conversion Metrics To Better Match Google Ads

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

07/26/24

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new cross-channel conversion…

No Site Impacted By The September Helpful Content Update Recovered Yet

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

07/26/24

As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were…

Bing Search Ask Copilot In People Also Ask Section

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

07/26/24

Microsoft has been pushing Copilot within Bing Search a heck of a lot. Now Microsoft is showing a chat icon that says “Ask Copilot” in the People also ask section of the…

Bing Search Refine Your Search On Bing Chat / Copilot

Source: Search Engine Land

By: Ron Lieback

07/26/24

Bing Search has a new refine your search box that sends searchers from Bing Search to Microsoft Copilot (formerly Bing Chat). You can check off the topics below and then click on…

How Inclusivity Drives Link Diversity — Whiteboard Friday

Source: Search Engine Land

By: Jo OReilly

07/26/24

Inclusivity makes business sense. Discover how targeting diverse audiences can enhance your backlink profile, boost trust with Google, and ultimately drive revenue.

Turbulence ahead: The wrath of the March 2024 core update is not linear 

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/26/24

Examining the fluctuations and ranking changes we’re seeing so far since Google started rolling out the March 2024 core update.

Google Analytics 4 addresses Google Ads report discrepancies with conversion update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/26/24

To ensure greater consistency with Google Ads, GA4 is replacing conversions with ‘key events’ for behavioral analytics in its reports.

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