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SEO Testing: How to Sell It to Clients

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/12/24

Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. Real examples of what SEO testing without massive data looks like…

Google Maps Hides Views On New Reviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/12/24

Google is no longer showing the number of views a review gets on Google Maps. You will be able to see the older reviews view-counts for now but the new reviews are…

Google Updates Recipe Rich Results Report In Search Console

Source: The SEOFOMO Hub

07/12/24

Google has updated the recipe rich results report within Google Search Console. Google also cleaned up some of its recipe structured data documentation. You may see an increase in warnings for your…

Google To Require New Verification For AdSense for Search (AFS)

Source: The SEOFOMO Hub

07/12/24

Google is getting serious with where their ads show since all the bad PR and now Google AdSense is requiring new site-level approval process for AdSense for Search (AFS) sites. This started…

Meet Our MozCon 2024 Community Speakers

Source: moz (en-US)

07/12/24

Thank you to everyone who submitted pitches to speak at MozCon! After much deliberation, we settled on two community speakers that we’re confident are going to be a great addition to the…

LinkedIn restores service after global outage

Source: Evolving SEO

By: Dan Shure

07/11/24

More than 48,000 reports of issues have been registered on Downdetector, with LinkedIn users impacted globally.

131: Bias in SEO, Overconfident SEO Case Studies, Google’s SERP Struggles w/Sarah Pokorná

Source: Unknown Source

By: Dan Shure

07/11/24

Sarah Pokorná, is Digital Marketing Director at Dragon Metrics. She holds degrees in both Psychology and Digital Marketing and…

TikTok faces fresh calls for potential ban by U.S. Senators

Source: Ahrefs - Medium

By: Oleksiy Golovko

07/11/24

New legislation could require ByteDance, TikTok’s owner, to sell the app within six months or face a U.S. ban.

Google’s March 2024 Core Update

Source: Search Engine Land

By: Anu Adegbola

07/11/24

The latest Google core update could be a game-changer, and gives Google back control of the search quality narrative.

Organic SEO Lead ~ SEOBANK ~ Remote (CAN)

Source: Search Engine Land

By: Kim Davis

07/11/24

Tasked with the improvement of our client sites visibility and raising the organic search rankings, the Head of SEO will also be responsible for the creation, implementation, and analysis of the organic…

TikTok expands monetization opportunities and rewards for creators

Source: Search Engine Land

By: Danny Goodwin

07/11/24

The platform is encouraging content creators to post longer, higher-quality videos to increase user engagement.

Daily Search Forum Recap: March 6, 2024

Source: Search Engine Land

By: Anu Adegbola

07/11/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I have a deep dive…

SEO Specialist ~ Affinitiv ~ Remote (US)

Source: Search Engine Land

By: Barry Schwartz

07/11/24

Join our award-winning A-Team!  Ready to produce exceptional results with exceptional people?  Get in touch, we would love to get to know you. Affinitiv is the largest provider of end-to-end, data-driven marketing…

Google Search turned off some event rich results

Source: Search Engine Land

By: Andrew Holland

07/11/24

Google says you may see a drop in clicks and impressions for your event search appearance reported metrics in your performance report.

Craft winning paid search ads in 2024: 4 best practices

Source: Search Engine Land

By: Stephanie Wallace

07/11/24

Stay ahead of the curve in paid search advertising. Learn how to create compelling ads that resonate with your audience and drive conversions.

13 ways SEO and social media teams can work together

Source: Lenny's Newsletter

By: Lenny Rachitsky

07/11/24

Bridge the gap between SEO and social media for boosted visibility and engagement. Learn how collaboration can amplify your presence online.

Improve your return on ad spend with first-party data

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Learn how to optimize advertising performance with privacy-safe, real-time event forwarding.

The inside story of Amplitude’s new self-service plan

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Head of Growth Marketing Franciska Dethlefsen takes us behind the scenes

Boosting Topical Authority with SEO Content Strategies & ChatGPT – Screaming Frog

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Despite being a new buzzword you’ve likely seen one too many LinkedIn influencers writing about, topical authority is not a new concept in the SEO world. Being a reliable source of information…

Google March 2024 Core Update Rolling Out Now – It’s A Big Core Update

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Google announced the March 2024 core update has now started to roll out and that this core update will take up to a month to fully roll out because it has updates…

Google March 2024 Spam Updates Now Rolling Out: Scaled Content, Expired Domain & Site Reputation Abuse

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Google is rolling out its new March 2024 spam updates accompanying the very big March 2024 core update and three new spam policies. The new spam updates kick off this week and…

Bing Webmaster Tools IndexNow Insights & Top SEO Insights

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Microsoft updated Bing Webmaster Tools to build out the IndexNow reports, now named IndexNow Insights, add new Top SEO Insights to the main page and also cleaned up the side bar navigation…

Google Search Quality Raters Guidelines Updated The Untrustworthy Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/11/24

Google has updated the Google search quality raters guidelines untrustworthy pages section. The previous version was 168 pages and not it is 170 pages and that previous version was released last November…

Google Search Changes How Event Rich Results Appear

Source: Google Search Central Blog

07/11/24

Google posted a notice in the Google Search Console data anomalies section that “Google Search has changed the way event rich results appear in Search results.” This was dated March 4th and…

Bing Deep Search Is Now Live Again

Source: Search Engine Land

By: Anu Adegbola

07/10/24

Microsoft has relaunched Bing Deep Search today after pulling it offline after a failed initial launch. Now the Deep Search link comes with a disclaimer “GPT-powered results takes ~30 secs.” But it…

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates – SparkToro

Source: Search Engine Land

By: Edna Chavira

07/10/24

Ugh, I don’t want to give away my email strategy. Because it’s mine and it’s working really well for us. But since Rand recently wrote about how email is

Work is a Place

Source: Search Engine Land

By: Anu Adegbola

07/10/24

SEO Account Manager ~ Dagmar Marketing ~ $60-70k ~ Remote (US)

Source: Search Engine Land

By: Casey Markee

07/10/24

Full-time Remote In search of a highly experienced SEO Account Manager. If SEO has been your chief responsibility in a marketing agency for the last five years, you qualify as a candidate…

Bing Webmaster Tools gains new IndexNow Insights & top SEO insights report

Source: Unknown Source

By: Nick LeRoy

07/10/24

IndexNow now reached 2.5 billion submitted URLs and accounts for 17% of its clicked on web search results.

TikTok gives users enhanced data control for Digital Markets Act compliance

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

07/10/24

The app is giving users more say over how their data, such as profile information, is shared with other platforms.

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Source: Search Engine Land

By: Menachem Ani

07/10/24

The Google helpful content update is now part of the core update; all of this leading to a 40% reduction in unhelpful content within search.

Facebook, Instagram and Threads down in ‘global outage’

Source: Search Engine Land

By: Page One Power

07/10/24

Meta’s team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.

How To Audit A Site With Google Search Console Only – SEOSLY

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

07/10/24

Here I’m showing you step by step how to audit your site with Google Search Console only.

Google investigating error impacting AdMob messages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

Affected users can’t create or publish new messages within the platform’s privacy and messaging area, however, an update is expected shortly.

Daily Search Forum Recap: March 5, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles websites are…

Google unveils major changes to ensure Digital Markets Act compliance

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

Google announced changes to its Search results, screen choices, and consent measures ahead of the DMA’s rollout this week.

Technical SEO Specialist ~ 615 Ventures ~ $65k-$85k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

615 Ventures is a Nashville-based investment firm that creates value primarily through the acquisition and management of real estate nationwide. We currently own and manage 450,000 SF of retail, office, industrial, and…

Free E-E-A-T/YMYL/Helpful Content/Google Quality Audit Template – SEOSLY

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

A new cool E-E-A-T/YMYL/Helpful Content/Google Quality template coming soon.

Why information satisfaction is key to Google’s ranking algorithms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/10/24

Learn about information satisfaction or IS, a key metric in Google organic search rankings, and how to apply it to your business.

Google Business Profile websites are now redirected to Google Maps

Source: The SEOFOMO Hub

07/10/24

Eventually these redirects will go away and the website URLs will lead users to a dead end.

How to successfully launch on Product Hunt (when it’s right for your startup)

Source: SparkToro

By: Amanda Natividad

07/09/24

Seven tips and five myths

Scaling Reputation Management: Advice for Agencies – GatherUp

Source: Unknown Source

07/09/24

Reputation management services are a great way to scale an agency and help clients grow. Check out the complete how-to guide.

Repurposing content with AI: Streamlining blog roundups and skyscraper posts

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

07/09/24

Learn an AI-assisted approach to content repurposing, enabling you to efficiently create blog roundups and skyscraper posts.

How to optimize Google Core Web Vitals with real user data

Source: Search Engine Land

By: Anu Adegbola

07/09/24

Collecting data on visitor experiences on your website can help you pass Google’s Core Web Vitals assessment and the new Interaction to Next Paint metric.

What web creators should know about our March 2024 core update and new spam policies  |  Google Search Central Blog  |  Google for Developers

Source: Search Engine Land

By: Anu Adegbola

07/09/24

Microsoft Advertising Performance Max Globally Available

Source: Search Engine Land

By: Kody Van Sistine

07/09/24

Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns.

Microsoft Adds Copilot Settings To Bing Search

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

07/09/24

Microsoft is adding new copilot settings to Bing Search. These settings let you define if you want Copilot to show responses on the search results page and if you want to scroll…

Google Ads Solutions Tool Officially Live

Source: Search Engine Land

By: Ben Wood

07/09/24

A couple of months ago, we caught Google testing Google Ads solutions under the tools, bulk actions section. Well, now, Google officially announced it on its Google Ads developer blog.

Google Search App Testing Colorful Search Feature Buttons

Source: Lenny's Newsletter

By: Mike Taylor

07/09/24

Google is testing new specialty search buttons to access search by image, translate, homework, and song. The Google App currently has this slider to access these search features but now Google is…

Google Business Profiles Websites Now Shut Down

Source: Search Engine Land

By: Anu Adegbola

07/09/24

Yesterday we reported that despite Google saying they would shutdown and redirect the Google Business Profile websites on March 1st – they were still working. Well, as of this morning, March 5,…

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