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Meta announces major audience targeting and insights update

Source: Search Engine Land

By: Edna Chavira

08/05/24

Meta has rolled out new tools to help marketers target high-value consumers and understand their audiences better.

Walmart Connect opens up to small and non-endemic advertisers

Source: Search Engine Land

By: Anu Adegbola

08/05/24

By opening Walmart Connect’s doors to more advertisers, competition is likely to increase, leading to higher costs for marketers.

Report: Perplexity plans to sell ads

Source: Search Engine Land

By: Anu Adegbola

08/05/24

Perplexity believes generative AI will eventually help it build even better targeting for advertisers to bid on high-value traffic.

Daily Search Forum Recap: April 1, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/05/24

Here is a recap of what happened in the search forums today…

Google investigating Ad Manager Reach report error

Source: Search Engine Land

By: Anu Adegbola

08/05/24

Affected users are still able to access Google Ad Manager, but may not have access to the most recent data.

Google expands Vehicle Listing Ads to new markets

Source: Search Engine Land

By: Barry Schwartz

08/05/24

Vehicle Listing Ads can boost your chances of generating high-quality leads by targeting high-value consumers at optimal times.

ChatGPT makes links more prominent

Source: Search Engine Land

By: Helen Pollitt

08/05/24

But it remains to be seen whether people will actually click on those links. Links are only available in the paid versions of ChatGPT.

Bulk product optimization: Tips and tools for ecommerce SEO

Source: Search Engine Land

By: Barry Schwartz

08/05/24

Optimize your ecommerce product pages’ title tags, product copy and meta descriptions with the help of Excel, ChatGPT and Grammarly.

16 reasons why your page isn’t ranking on Google

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

08/05/24

Struggling to rank on Google? Dive into 16 possible reasons why your page isn’t making the cut and how to address them systematically.

Your unhinged guide to growth

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

08/05/24

Introducing the next evolution of this newsletter?

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