Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site’s hierarchy and content to target diverse customer queries and boost search visibility effectively.
Senior SEO Specialist ~ Bitsight ~ Remote (US)
Source: Search Engine Land
Bitsight is a cyber risk management leader transforming how companies manage exposure, performance, and risk for themselves and their third parties. Companies rely on Bitsight to prioritize their cybersecurity investments, build greater…
YouTube unveils 3 new updates, including live stream reaction analytics
Source: Lenny's Newsletter
The platform hopes the changes will provide creators with deeper insights into their audience so they can optimize content more effectively.
Daily Mail publisher introduces news social-first video ads
Source: Search Engine Land
DMG Media manages the video production process to ensure the ads can stand alone as independent content pieces.
Daily Search Forum Recap: April 2, 2024
Source: Mid Level SEO Jobs – SEOjobs.com
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. I posted the big Google…
Instagram Stories: 6 tips to boost engagement
Source: General SEO - SEO Blog by Ahrefs
Instagram shared a list of tips to boost the engagement of your Stories, which may be worth integrating into your creative process.
7 must-know marketing attribution definitions to avoid getting gamed
Source: Search Engine Land
Understand the real definitions of common attribution models and metrics to gain clarity on your marketing performance
Head of SEO ~ LawnStarter ~ $150-$175k ~ Remote (US)
Source: General SEO - SEO Blog by Ahrefs
LawnStarter is the leading on-demand platform for lawn care, landscaping, and home services in the US, and our vision is to be the one-stop shop for all home services. Over the past…
SEO Manager ~ Grand Canyon Education ~ Remote (US)
Source: Search Engine Land
Grand Canyon Education (GCE) is a rapidly growing educational service company that has long been an industry leader in providing educational, operational, and technological support services to the post-secondary education sector. Formerly…
How to use Google Gemini to improve SEO operational efficiency
Source: Search Engine Land
From creating SOPs to managing cross-functional teams, find out how Gemini can help drive efficiency in your digital advertising endeavors.
The secret to Duolingo’s growth
Source: Lenny's Newsletter
Don’t kill the golden goose, maintain a sense of urgency to drive compounding growth, copy first, and more of their biggest growth lessons
How to improve your SaaS onboarding experience to retain more customers
Source: Search Engine Land
Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.
Microsoft expands Maximum Conversion Value to more campaign types
Source: Search Engine Land
Previously exclusive to smart shopping campaigns, Maximum Conversion Value is now available for all shopping and search campaigns.
A CDP Is a Powerful Tool — Here’s How To Make It Work for You
Source: Search Engine Roundtable
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
A Peek Behind the Hacker Curtain – Douglas Day (Top Grossing Hacker, HackerOne & Sr Security Eng, Elastic)
Source: Search Engine Roundtable
We hear about hackers all the time but very rarely get a glimpse into the world of what they actually do when exploiting applications. Douglas Day is a top grossing hacker on…
April 2024 Google Webmaster Report: Core & Spam Update, Manual Actions, SGE & More
Source: Search Engine Roundtable
After a relatively slow Google webmaster report last month, this month was the extreme opposite. We had several Google updates from the ongoing massive Google March 2024 core update, the Google March…
Reddit Keeps Removing Google’s Search Liaison’s Comments From Threads
Source: Search Engine Roundtable
Reddit moderators in the SEO channel continue to remove the responses that Danny Sullivan, Google’s Search Liaison, is posting in response to some SEO and Google Search-related questions. It is somewhat comical…
Google Search Cruises Pack
Source: Search Engine Roundtable
Google seems to be testing showing a special cruise search results pack. The pack shows you a date selector, cruise line, sail from location and sail to location.
Google Tests Replacing Notes Button With Comments Button
Source: Search Engine Roundtable
Google seems to be testing a “comments” button in the Google Discover and Google Search interface. It might be Google testing replacing the notes button for search notes with comments, to see…
Google’s Gary Illyes Wants Googlebot To Crawl Less
Source: Search Engine Roundtable
Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should…
An Introduction to Google Tag Manager (GTM) | SEO
Source: moz (en-US)
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or…
