The changes for 2024 have been designed to boost the quality of product information in both paid and organic Shopping listings.
B2B audience targeting: Meta Ads as an alternative to LinkedIn
Source: Lenny's Newsletter
Reach your ideal B2B customers on Meta Ads for a fraction of the cost of LinkedIn with these ad creative and audience targeting strategies.
How to bulk export Merchant Listings data from Google Search Console via Analytics Edge in Excel
Source: Lenny's Newsletter
Glenn Gabe of GSQi explains how to bulk export Merchant Listings data via the Search Console API using Analytics Edge in Excel.
SEO Analyst ~ Perfect Search ~ Remote (US)
Source: Search Engine Land
Are you obsessed with the idea of helping clients improve their digital presence? Love to grow your hands-on experience helping clients with everything from strategy to implementation and beyond? Ready to join…
How to maximize your local business’ Google Maps presence
Source: Search Engine Land
Practical tips for optimizing your Google Maps presence to boost local visibility and drive more in-store customers.
The missing link between PLG and SLG
Source: Search Engine Land
Miro’s Dee Kapila on how scaled customer experience (CX) works
More Google March 2024 Core Update Ranking Volatility
Source: Search Engine Land
As the Google March 2024 core update hits the 36th day of its rollout, we are seeing more ranking fluctuations and volatility being reported both by the Google tracking tools and within…
The Google Helpful Content Update Is No More – It’s A Core Update
Source: SEO Agency Jobs – SEOjobs.com
As a reminder, with the release of the Google March 2024 core update, the old Google helpful content update is no longer a thing. As we reported, Google has incorporated helpfulness signals…
Google Ads New Warning: Search Location Doesn’t Match
Source: SEO Agency Jobs – SEOjobs.com
Google Ads has a new warning notification within the Google Ads reports that reads, “The search location doesn’t match this campaign’s location targeting settings.” This is a way for Google Ads to…
Google Says SEO Is Not About Magic
Source: SEO Agency Jobs – SEOjobs.com
Google’s John Mueller had another one-liner, this one he said, “keep in mind that SEO is not really about magic.” This was in response to trying to SEOs trying to find some…
Google Merchant Center Product Data Specification Updates For 2024
Source: Search Engine Land
Google has published its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, April 9, while some go into effect on July…
Bing Search Testing Removing Estimated Number Of Results
Source: Search Engine Land
Microsoft is testing removing the estimated number of search results count in the Bing Search results interface. This comes after Bing began testing removing the cache link from the search result snippets.
Ads served on retailers’ websites ‘twice as likely’ to influence U.S. shoppers
Source: Lenny's Newsletter
New research claims a quarter of American shoppers are persuaded to purchase products after seeing them advertised on retailers’ websites.
4 YouTube Shopping updates, including Collections and Affiliate Hub
Source: Search Engine Land
The platform is introducing new features and capabilities to offer creators fresh ways to enhance conversions and efficiency.
Google and world’s largest ad group announce landmark AI collaboration
Source: Search Engine Roundtable
The groundbreaking partnership implies that Google’s robots could begin creating ads for world-leading brands such as Coca-Cola.
Daily Search Forum Recap: April 9, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google SGE is testing tabs…
LinkedIn’s most effective posting strategies unveiled by new study
Source: Search Engine Roundtable
Researchers have identified the type of content that generates the most engagement, shares and impressions.
Some thoughts on why Reddit is all over your search results – Marie Haynes
Source: Search Engine Roundtable
I thought I’d share some thoughts on why we may be seeing Reddit ranking for so many search queries. I think it’s mostly related to the value that Reddit gives in training…
Nvidia, Groq, HBM & What’s Ahead for Semis (Doug O’Laughlin, Founder of Fabricated Knowledge)
Source: Search Engine Roundtable
Listen now | The most important trend power AI is semiconductors and that trend is not slowing down anytime soon. We need to understand what is happening at the semiconductor level to…
7 ways to use generative AI in PPC
Source: Search Engine Roundtable
Practical tips for incorporating generative AI into PPC copywriting, keyword research, account structure building and audience analysis.
