The surprising reason why “vanity traffic” is valuable for big companies.
The future of search is social
Source: SparkToro
Learn how a strategic approach to social media can help brands drive significant bottom-line results
The March 2024 Google Core Update and how the transition of Google’s helpful content system to its core ranking system is supposed to work.
Source: Search Engine Land
Glenn Gabe of GSQi explains how the transition of Google’s helpful content system to its core ranking system was supposed to work. This happened with the rollout of the March 2024 Google…
HARO: Is It Alternatives You’re Looking For?
Source: SEO Agency Jobs – SEOjobs.com
We surveyed HARO users to find the best replacement for HARO. Here are the results.
How AI apps make money
Source: SEO Agency Jobs – SEOjobs.com
📊 The state of AI pricing at 40 leading startups including ElevenLabs, EvenUp and Jasper
How to boost your marketing revenue with personalization, connectivity and data
Source: SEO Agency Jobs – SEOjobs.com
Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.
6 ways to use AI for paid search account restructuring
Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.
Google Ads Posts First New Feature Announcement In Two Months – Performance Max Updates
Google Ads has posted its first new features announcement in its help section in over two months. This was to announce several Performance Max campaigns features, which we will get into below….
Google Search Flag GIF Leads To Nazi Flags
Source: SEO Agency Jobs – SEOjobs.com
If you search for [flag GIF] on Google, click on the “waiving” refinement, you are taken to images of Nazi flags. I waited a full week to report on this, a full…
Bing Webmaster Tools Notifications Bug Fixed
Source: In-house SEO jobs – SEOjobs.com
Fabrice Canel from Microsoft confirmed Microsoft has fixed a bug with Bing Webmaster Tools showing inaccurate and/or irrelevant notifications in the notifications and insights section. Fabrice wrote, “Happy to report that the…
Google SGE AI Overviews Now Titled AI Answer
Google is now labeling or using the title of its SGE, Search Generative Experience, “AI Answer.” This replaces the title “AI Overviews” and “Al overviews are experimental.” This change happened on Monday,…
Most SEOs Did Not Send March 2024 Core Update Feedback To Google
Source: The SEO MBA
Google opened up its feedback form after it announced the Google March 2024 core update was completed and it seems most SEOs did not send Google feedback. Why? Maybe because many don’t…
AI-Powered Gap Analysis: 5 Ways to Find What’s Missing at Every Stage in the Buyer Journey
Source: Search Engine Land
Discover how AI can revolutionize your marketing strategy by identifying gaps at every stage of the buyer journey.
Reminder: New Google Search reputation abuse policy starts soon
Source: General SEO - SEO Blog by Ahrefs
Google’s new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.
Google Ads will pause low-activity keywords starting in June
Source: Search Engine Land
Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.
Daily Search Forum Recap: April 30, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft Advertising has officially added…
The Trouble with JavaScript and News Sites
Source: Search Engine Roundtable
JavaScript is unavoidable on the modern web, but best used sparingly. Google says it indexes JavaScript, but the realities are a lot more complex.
How to transform your Google Ads headlines with anti-audiences
Source: Search Engine Roundtable
Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.
Senior SEO Strategist ~ Epic Notion ~ $80k-100K ~ Hybrid – Charlotte, NC (US)
Source: Search Engine Roundtable
Epic Notion is a full-service digital marketing agency. We blend strategic thinking with creativity and the latest technology to help clients build their brands through meaningful customer engagement. Our team of talented…
The future of SEO in an AI-powered world
Source: Search Engine Roundtable
As generative AI grows, how will users’ search behaviors change and what does it mean for optimizing content?
How Perplexity builds product
Source: Search Engine Roundtable
Johnny Ho, co-founder and chief strategy officer, explains how he organizes his teams like slime mold, uses AI to build their AI company, and much more
Optimizing for INP, the new Core Web Vitals metric
Source: moz (en-US)
Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site’s responsiveness.
