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Google Says Splitting & Merging Sites Takes Longer Than Normal Site Migrations

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

Want to scare an SEO? Just tell them they need to manage a site migration. Want to make an SEO faint? Tell them they need to manage to split a site into…

TikTok sell or ban bill becomes law

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

TikTok says the law is unconstitutional and plans to challenge it in court.

Daily Search Forum Recap: April 24, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google won’t change how it…

Global SEO Specialist ~ Airwallex ~ Hybrid – London Holborn (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

At Airwallex (airwallex.com), we’re building the future of global finance on one platform. Founded in 2015 in Melbourne, Airwallex is the leading financial technology platform for modern businesses to grow beyond borders. With…

Head of Google Search demands urgency as growth slows

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/26/24

Google Senior VP Prabhakar Raghavan blames increasing competition, costs and regulation for a ‘new operating reality’.

Reddit introduces Dynamic Product Ads

Source: Lenny's Newsletter

By: Kiyani

08/25/24

Now available in public beta, Reddit Dynamic Product Ads aim to connect users with products they are looking for or may be interested in.

LinkedIn advertising: A comprehensive guide

Source: SEO Manager Jobs – SEOjobs.com

By: Blake Hughes

08/25/24

Maximize your B2B marketing impact with LinkedIn advertising. Learn to target your ideal audience and optimize campaigns for maximum ROI.

Google delays third-party cookie phase-out to 2025 (maybe)

Source: Expert Level SEO Jobs – SEOjobs.com

By: Blake Hughes

08/25/24

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser.

3 ways to target your PPC competitors’ audience

Source: Lenny's Newsletter

By: Lenny Rachitsky

08/25/24

Boost your PPC audience targeting with this action-based strategy. Learn how to reach your competitors’ customers who are primed to convert.

Report: Google Search CPC up 13% YoY; ad spend growth slowing

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

08/24/24

Despite Google Search’s dominance in paid media, dwindling click volume makes it a costly battleground.

From idea to half the Fortune 500

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

08/24/24

🌎 Inside Clay’s path to managing 100,000,000+ relationships

Google Won’t Change The 301 Signals For Ranking & SEO

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

08/24/24

Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search…

Google Image Search Testing Tablet Like Design Interface

Source: Mid Level SEO Jobs – SEOjobs.com

By: jilllynndesign

08/24/24

Google may be testing a new design for the Google Image search results. This design looks like a tablet-like interface that is more boxes, and, honestly, it seems like it is from…

Google Says Its Link Best Practices Guidelines Are Still Good Guidelines

Source: BrightEdge blogs

By: Jim Yu

08/23/24

Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14…

Google Ads With Established In Extensions

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

08/23/24

Google is testing placing the year the company was established on Google Ads. The ads have “established in” next to the ad description, so these seem to be ad extensions on the…

Bing Testing Lock Icon In New Search Snippet Location

Source: In-house SEO jobs – SEOjobs.com

By: Blake Hughes

08/23/24

Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL. Well, most of the time you don’t…

7 Ways SEO and Product Teams Can Collaborate to Ensure Success

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

08/23/24

Discover key strategies for SEO and product teams to collaborate effectively, from joint UX optimization to unified performance metrics.

Head of SEO ~ Meriwether ~ $75k+ ~ Remote (US)

Source: Search Engine Land

By: Danny Goodwin

08/23/24

The Opportunity This position is your shortcut to a Director-⁠ or even COO-level role. If you’re ambitious and looking for the next step in your career progression, this job is for you. …

Best of SearchBot: Create a recovery strategy for a site hit by a Google core update

Source: Search Engine Land

By: Maria Georgieva

08/23/24

We asked Search Engine Land’s SearchBot to create a recovery plan for a website that lost its rankings following a Google core update.

Google accused of anti-competitive tactics by Japanese regulator

Source: Search Engine Land

By: Evan Facinger

08/23/24

Google used tactics that hindered Yahoo Japan’s ability to compete in targeted search ads, according to Japan’s Fair Trade Commission.

Full Time or Contract Senior SEO Specialist ~ $120K USD+ ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

We believe that organic marketing is the future and the key to genuine long-term customer engagement. Our company is a place where every individual can benefit from numerous opportunities to grow and…

Daily Search Forum Recap: April 23, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says it has taken…

Mid Level SEO Specialist ~ $3,000 – $4,500 USD ~ Remote (WW)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Our growing company has an opening for a full-time, Search Engine Optimization Specialist (SEO) that will allow you to showcase and sharpen your SEO skills, while learning new and exciting digital marketing…

How to Find and Use Competitor Keywords

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

It takes seconds.

TikTok SEO: The ultimate guide

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Optimize for TikTok, the fastest-growing social search platform dominating Gen Z. Gain an edge with these hashtag, keyword and content tips.

Technical SEO ~ Footprint Digital ~ £36k – £40k ~ Hybrid – Colchester Essex (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

 Join our team Do you want to work with purpose and have an impact?🌍 Do you want a career that is fascinating and ever-changing?📣 Do you want to be surrounded by colleagues…

How to make an impact in your first 90 days

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

25 tactics from top leaders at Ramp, Canva, Wiz, HubSpot, Google, Dropbox, and more

6 vital lenses for effective keyword research

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Don’t fall into the trap of haphazard keyword research. Here’s how to go beyond basic metrics to identify keywords you can actually rank for.

How to adapt your marketing for the new era of data analytics

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/23/24

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

Google Again Says Ignore Link Spam Especially To 404 Pages

Source: moz (en-US)

08/23/24

I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages…

Google Says It Has Taken Action On Some Parasite SEO In Recent Update

Source: Search Engine Land

By: Edna Chavira

08/22/24

Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google…

Microsoft: Mikhail Parakhin Breaks Silence On Mustafa Suleyman

Source: Search Engine Land

By: Anu Adegbola

08/22/24

As you may remember, Mustafa Suleyman became the CEO of AI at Microsoft and then shortly after we heard that Mikhail Parakhin stepped down as the head of Bing Search and Microsoft…

Google Business Profiles Select Preferred Menu Source

Source: Search Engine Land

By: Anu Adegbola

08/22/24

Google Business Profiles now lets you select your preferred menu source. You have three options for your restaurant: create or copy a menu, copy from a website, or pick a third-party platform…

Crawl Budget Goes Across All Googlebot Crawling, Not Just Google Web Search

Source: Search Engine Land

By: Anu Adegbola

08/22/24

When it comes to crawl budget and Google not crawling your site too much or too little, Google takes into account all Googlebot activity across all verticals. So that includes crawling for…

Enterprise Tech Behind Digital Banking – James Barney (Director Cloud Platform Eng, Ally Financial)

Source: In-house SEO jobs – SEOjobs.com

By: jilllynndesign

08/22/24

This episode is a great balance of the high level impact of AI & Cloud on enterprise use cases and detailed tech deep dives behind how they’re powered. Whether you’re a CIO,…

You Are Your Moat – SparkToro

Source: Search Engine Land

By: Marcus Miller

08/22/24

I don’t mind the generative AI craze. While some folks rail about the AI-generated comments that dominate their LinkedIn feed, I say, thank you for the

rite AI Content Optimized for E-E-A-T

Source: Technical SEO Jobs – SEOjobs.com

By: Blake Hughes

08/22/24

Worried that your AI content might spook your users or not meet Google’s standards? Use this guide to build trust and authority into your AI content.

Meta AI adds Google Search results

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

08/22/24

Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.

SEO Manager ~ RV Share ~ $80-100K ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

08/22/24

Who You Are: You have a deep passion for SEO, and you’ve been working in-house as an SEO Manager for 5+ years. Experience working with technical SEO topics such as structured data,…

Google Chrome IP masking could radically impact search advertising

Source: SEO Agency Jobs – SEOjobs.com

By: Blake Hughes

08/22/24

Google’s plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.

Airbnb dominates in search sentiment report

Source: Search Engine Land

By: Jason Tabeling

08/22/24

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Programming Note: Offline For Passover 5784

Source: Search Engine Land

By: Kevin Rea

08/22/24

This is a programming note that I will be completely offline for the Passover holiday. Passover is on Tuesday and Wednesday, April 23rd and 24th and then again the following week on…

Daily Search Forum Recap: April 22, 2024

Source: Lenny's Newsletter

By: Lenny Rachitsky

08/22/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google again says very few…

How to Become an SEO Lead (10 Tips That Advanced My Career)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Ten proven (and personal) tips to help you climb the SEO career ladder.

Program Manager (Owned Media Team) ~ Semrush ~ $100k-140k ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Hi there! We are Semrush, a US tech company, which is a leading online visibility management SaaS platform that enables companies globally to identify and reach the right audience in the right…

Structure, consume, learn and retire: Google’s pattern of learning

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.

How to fix a huge traffic drop after rebranding

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.

Senior SEO Engineer ~ Numerade ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

Numerade is on a mission to level the playing field in education.  This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and…

7 Content Marketing Conferences to Attend in 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

08/22/24

The biggest and best content conferences happening this year.

Google Needs Very Few Links To Rank Pages; Links Are Less Important

Source: Search Engine Land

By: Anu Adegbola

08/21/24

Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in…

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