This article explores the evolving role of SEO Managers in current business contexts. It provides insights into their key responsibilities, essential skills for success, and trends in salary expectations. As businesses increasingly rely on digital marketing, the role of SEO Managers becomes more crucial in shaping online visibility and strategy.
Revolutionizing PPC Campaigns: Google’s New AI Tool and Its Impact
Google has introduced the Search Bidding Exploration tool, an AI-powered system aimed at optimizing tROAS bidding strategies and broad match keywords in PPC campaigns with unlimited budgets. This tool is intended to aid large advertisers by leveraging AI to enhance the effectiveness and reach of their campaigns.
Google Search Console Bug Shakes Up SEO Community: What You Need to Know
A recent bug in the Google Search Console Performance Report caused alarm among SEOs as it displayed zero clicks and impressions, affecting data analysis and decision-making for website performance.
SEO Manager (Contract) ~ Xero ~ Remote (US)
Source: Search Engine Land
As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines in the US market, alongside our internal team and…
How to Get BBB Reviews for Your Business – GatherUp
Source: Unknown Source
We’ll talk about why the BBB still has value and how and how to get BBB reviews for your business.
Content marketing and SEO: Creating an integrated SEO plan
Source: SEO Agency Jobs – SEOjobs.com
Explore the benefits of merging SEO and content marketing and how this powerful combination can enhance your online presence.
The B2B releases I wish we’d gotten at Google Marketing Live
What B2B advertisers need to know about new features, missed opportunities and shifting control in paid search.
Daily Search Forum Recap: July 16, 2024
Here is a recap of what happened in the search forums today…
The 11 Known Google Business Profile Fields That Impact Your Rank
Source: Search Engine Land
In this blog post, Miriam discusses 11 Google Business Profile fields that can have a positive impact on how you rank.
4 Ways PPC and SEO Can Work Together (And When They Can’t)
Source: Blog – Nick LeRoy
You don’t have to choose between SEO or PPC. The best companies use both. Here’s how they can work together to make magic.
Schema.org Gets Design Upgrade
Source: Search Engine Land
Schema.org has a new design, it seems like the design went live this week. The Schema.org validator also looks fresh and new. It is unclear if there were any other changes made,…
Google Says Having Massive Disavow Lists & Removing Them Should Not Worry You
Source: SEO Agency Jobs – SEOjobs.com
John Mueller from Google was asked if you should worry that massive link disavow lists can hurt you negatively and also if you remove the list that it might also hurt you….
Google Rolling Out 3D/AR Images More Widely?
Source: SEO Agency Jobs – SEOjobs.com
Back in 2019, Google began testing and piloting showing 3D/AR images for products and other items in its search results. We even saw it being tested on desktop starting last year. Now…
Why Use Google’s Disavow Tool?
There’s one possible reason to disavow inbound links in circa 2024.
Exploring Google’s New ‘Shop Nearby’ Rich Result Type: A Boost for Local SEO
Google has introduced a new rich result type in search results, called ‘Shop Nearby’, aimed at enhancing local search visibility and user convenience. This feature allows users to discover local stores and products from their current location, providing increased visibility for nearby shops and service providers.
Mastering SEO in the AI Era: A Guide to Surpassing Career and Team Goals
In an AI-driven world, SEO professionals must adapt to new skills and team management strategies. Travis Tallent’s SOAR framework offers a comprehensive approach to streamline processes, automate tasks, and reposition focus for enhanced career growth and effective team leadership.
“Thriving in Niche Markets: The Growing Demand for SEO and SEM Experts”
The article explores the rising demand for specialized SEO and SEM professionals in niche markets. Industries such as plastic surgery and aesthetic services are seeking data-driven experts to enhance their digital marketing efforts and boost their online presence. The article underscores the importance of tailored strategies to meet the unique needs of these specialized sectors.
Boost Your Holiday SEO with Google’s AI Overviews
This article discusses the strategic use of Google’s AI Overviews to bolster SEO efforts during key shopping events such as Black Friday and Cyber Monday. By incorporating YouTube integrations and specific product data, marketers can optimize for buying-centric queries, indicating a shift toward multimedia and comprehensive content in SEO strategies.
How Google’s New AI Tool is Transforming PPC Campaigns
Google is experimenting with a new AI-powered tool called the Search Bidding Exploration tool. It is designed to assist large advertisers by optimizing tROAS (target Return on Ad Spend) bidding strategies and broad match keywords, particularly in unlimited budget campaigns.
Senior SEO Strategist (Contract) ~ Power Digital ~ Remote (US)
Source: Search Engine Land
We are a tech-enabled growth firmat the intersection of marketing, consulting & data intelligenceigniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value…
Leading the Charge: SEO & Content Strategy at Mindshare UK
This article discusses the pivotal role of the SEO and Content Partner at Mindshare UK, which involves leading a highly efficient team and managing the development of the agency’s SEO and content services.
SEO Daily News Recaps for Monday, October 28, 2024
Here are the headlines for Monday, October 28, 2024 SEO News Google Search Console Performance Report Bug Causes Panic – Many users reported seeing zero clicks and impressions due to a bug…
Report: LinkedIn’s AI ad tool to launch globally this fall
Source: Lenny's Newsletter
Accelerate can slash campaign creation time from 15 hours to 5 minutes while delivering improved performance on LinkedIn.
SEO Engineer ~ Pulumi ~ $170k-$190k ~ Remote (US)
Source: Search Engine Land
Pulumi is a leading infrastructure management platform that enables engineers to create, deploy, and manage infrastructure on any cloud using their favorite programming languages. Our platform empowers organizations to accelerate innovation and…
Google AI Overviews Barely Showing Reddit Or Quora Citations
Source: Search Engine Roundtable
Google AI Overviews is rarely ever showing citations from Reddit or Quora anymore, according to a new report from BrightEdge. In fact, Reddit citations have declined by around 85%, whereas Quaora citations…
Google Tests AI-Organized Search Results Page For Local Results
Source: Search Engine Roundtable
Google seems to be testing its AI-organized search results pages for local search queries. We saw Google testing this for shopping-related queries after Google announced at I/O that it would roll out…
Google To Have More Creator Type Meetings
Source: Search Engine Roundtable
Brandon Saltalamacchia, the founder of Retro Dodo, covered his meeting he had with Danny Sullivan at Google – he covered it under the title A Brief Meeting With Google After The Apocalypse….
Healthcare SEO: 7 Strategies From Medical SEO Pros
Source: Search Engine Roundtable
Healthcare SEO has unique challenges. Here’s how the pros solve them.
Daily Search Forum Recap: July 15, 2024
Source: Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it will host…
The rise of forums: Why Google prefers them and how to adapt
Source: Search Engine Roundtable
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
OpenAI is ‘going to build a search product’
Source: Search Engine Roundtable
The Atlantic confirms it has granted permission for its content to be included in OpenAI’s search product.
