04/30/25 | Today’s SEO & Digital Marketing News

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter…

Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Zuckerberg has addressed the potential for AI bot profiles in social apps.

YouTube Adds Simplified Links to its CTV App, Upload Progress Display in Studio

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

The latest round of updates from YouTube.

Pinterest Officially Launches Tags on AI-Generated Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Pinterest has seen an influx of AI generated content of late.

2025 UPDATE: Does the Number of Google Reviews Impact Ranking? [Case Study]

Source: Sterling Sky Inc

By: Joy Hawkins

04/30/25

Do you need more reviews to rank better? Is your lack of reviews hurting your business? Our case study tests the impact of Google reviews on local ranking.

SEO Link-Building Specialist ~ Housecall Pro ~ $56-70k ~ Remote (US)

Source: Unknown Source

By: SEOJobs

04/30/25

Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals…

SEO Manager ~ GoCardless ~ £51.2-76.8k ~ Remote (UK)

Source: Unknown Source

By: SEOJobs

04/30/25

About Us at GoCardless GoCardless is a global bank payment company. Over 100,000 businesses, from start-ups to household names, use GoCardless to collect and send payments through direct debit, real-time payments and open banking. GoCardless…

SEO Strategist ~ Fire&Spark ~ Remote (US)

Source: Unknown Source

By: SEOJobs

04/30/25

We’re looking for an experienced SEO Strategist (2–3 years minimum experience) to join our remote team. This role is perfect for someone who thrives at the intersection of data analytics and creative…

Growing a passion project to $300k ARR with a $0 CAC

Source: Kyle Poyar’s Growth Unhinged

By: mallory contois

04/30/25

How Mallory Contois mastered the community-led growth (CLG) flywheel through experimentation, design and trusting her instincts

Daily Search Forum Recap: April 30, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console may be…

Google Search Console To Break Out Discover Performance Report By Desktop & Mobile

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

We know Google will be bringing Google Discover to the desktop interface, heck, we’ve seen Google testing it for a while now. But did you know that Google will also show the…

Google Will Label Search Results As Sponsored If They Link To Commercial Queries

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Back in February, I reported about this unusual Google Search ad format for people also considered sponsored results. They did not look like ads, but they were labeled sponsored. Ginny Marvin, Google’s…

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

04/30/25

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

Four Identical Links On A Page Is Fine & Normal For Google

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Google’s John Mueller said having “four identical links on a page to another page seems fine & common to me.” He said, don’t worry if you have that in your navigation, and…

SEO Daily News Recaps for Tuesday, April 29, 2025

04/30/25

SEO Daily News Recap for Tuesday, April 29, 2025 Organic SEO & Search News LinkedIn Enables Users to Add Secondary Names for ID Verification – Now, people who don’t use their real…

Google Testing Linking Reviews Button On Local Panel To AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Google seems to be testing linking the “Reviews” button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the…

Google Track Deals From This Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/30/25

Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named “Track deals from…