Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Shopify’s checkout overhaul means it’s time to migrate your Google Tags

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Shopify is phasing out legacy Google tag setups. Merchants need to migrate to the Google & YouTube app to maintain accurate tracking.

Google Ads introduces tree table views for enhanced reporting

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Google Ads’ new Tree Table Views transform data tables into hierarchical layouts to visualize relationships between campaign elements.

Google’s new Demand Gen channel controls available in beta

Source: Search Engine Land

By: Anu Adegbola

04/23/25

Channel controls for Demand Gen lets you precisely target YouTube Shorts, Gmail and other visual platforms, with detailed reporting.

Meta Announces Updates for its Ray Ban Smart Glasses, Including Improved AI Chats

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Some expanded features for your Ray Ban smart glasses.

Snapchat Launches Updated Family Safety Hub

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Updated resources for parents, including a range of new video overviews.

Meta Hit With Another Big Fine in Europe Over DMA Breaches

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Meta will be looking to push back against the latest EU penalty. 

WhatsApp Adds Advanced Chat Privacy Setting to Protect User Data

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

More data protection options from WhatsApp.

YouTube’s Testing AI-Based Recommendations in Search Queries

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

A new AI-based test from YouTube.

YouTube Launches New Features to Mark the App’s 20th Birthday

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

A range of updates and tweaks to mark the video app’s 20th year.

Meta Looks to Drive More Meta Verified Take-Up Among Brands With New Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

Meta will start warning users not to trust non-verified profiles.

Google Ads made simple: Using life events for audience targeting

Source: Search Engine Land

By: Jyll Saskin Gales

04/23/25

Learn all about Life Events segments, how they let you target users experiencing major life transitions, implementation tips, and more.

SEO Manager ~ Lexigate ~ $80–$100k ~ Remote (US)

Source: SEO Agency Jobs – SEOjobs.com

By: jilllynndesign

04/23/25

Are you ready to take the next big step in your SEO career? Maybe you’ve been leading client strategies for a while and are looking for a more collaborative team where your…

SEO Contractor ~ AffiniPay ~ Remote (US)

Source: SEO Contractor Jobs – SEOjobs.com

By: SEOJobs

04/23/25

We are seeking a highly skilled SEO Contractor with expertise in content strategy, analytics, writing, and technical SEO. This role will be pivotal in ensuring a smooth transition as we migrate multiple…

SEO Editor ~ LabX Media Group ~ $55-70k (CAD) ~ Remote (CAN)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

04/23/25

LabX Media Group is a fast-growing science media company at the forefront of digital publishing. We create engaging content across multiple online platforms, publish industry-leading websites, and deliver data-driven solutions to connect…

SEO & Content Manager ~ ReFocus Eye Health ~ Remote (US)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

04/23/25

About Us: ReFocus Eye Health is a dynamic and growing company committed to delivering exceptional vision care to the communities we serve in the Northeast. To continue pacing the growth of our…

Threads Ads Expand to All Meta Advertisers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/23/25

After initial testing, access to Threads ads is now widely available. 

3 SEO priorities to win organic traffic in 2025

Source: Search Engine Land

By: Paul DeMott

04/23/25

With AI interfaces eating search real estate, learn where organic clicks are still happening and how to get them before the window narrows.

Google Analytics Real Time Reporting Broken

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

I am seeing a number of complaints that Google Analytics real-time reporting is not working properly. Many are complaining that the data looks off and is underreporting, at best.

The Long-Form Content Illusion: Why Longer Content Isn’t Better

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

04/23/25

Does long form content really work, or are marketers just chasing word count? Discover the truth behind the hype, and when long form actually drives results.

Daily Search Forum Recap: April 23, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews hurt click-through…

Google To Deprecate Special Announcement Structured Data On July 31, 2025

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google announced it will be deprecating the Special announcement structured data on July 31, 2025. This structured data was introduced during COVID as a way to communicate special announcements from websites and…

More Studies Show AI Overviews Hurt Google Click Through Rates

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

In February, we covered how Google’s AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this…

Google Posts/Updates Go Missing From Local Panels

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was…

SEO Daily News Recaps for Tuesday, April 22, 2025

04/23/25

SEO Daily News Recap for Tuesday, April 22, 2025 Organic SEO & Search News YouTube Makes Auto-Dubbing Available to All YPP Creators, Adds ‘Combo Gifting’ – Auto-dubbing is now available to more…

Google Business Profiles Video Verification Video Previews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google has added video previews to the video verification within Google Business Profiles. Google’s Lisa Landsman said this will help with “submitting, ensuring clarity and accuracy – saving you valuable time and…

Google Local Service Ads Has New Legal Terms

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will…

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named “Data not available” show…

Google Won’t Release Alternative To Third-Party Cookies In Chrome

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/23/25

Google has just given up on a third-party cookie alternative. Google announced it will maintain its “current approach to offering users third-party cookie choice in Chrome, and will not be rolling out…

Filter Posts






Latest Headlines & Articles
  • TikTok Adds Assistance for Shopping Ads in Partner Program
  • Search Engine Optimization Analyst Manager ~ SurveyMonkey ~ Remote (Canada)
  • How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
  • SEO Daily News Recaps for Saturday, October 4, 2025
  • 🧠 Community Wisdom: AI growth hacking tactics, teaching kids how to program, communicating your work to C-suite execs, documentation as a solo founder, and more
  • Search Engine Optimization Lead ~ Allianz ~ £45,000 per year ~ Remote (UK/EU)
  • SEO Daily News Recaps for Friday, October 3, 2025
  • Google Search serving issue in some locales
  • New Bing Places for Business is live
  • Aashna Makin’s experience of when best practices backfire

April 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
282930  
« Mar   May »

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2025 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme