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SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility

Source: General SEO - SEO Blog by Ahrefs

By: Despina Gavoyannis

01/16/26

Brand marketing is more important to SEO than ever, but most teams don’t have a documented brand guide. Here’s how to create one that improves your visibility in both search and AI…

Daily Search Forum Recap: January 16, 2026

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Here is a recap of what happened in the search forums today…

Google Search Ranking Volatility Around January 15-16

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked…

Video: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in…

Google Search To Prioritize Removing Prediction News Content In Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Rajan Patel, the VP of Engineering for Search, said on X that Google is making “changes to ranking” to remove prediction content from showing up in the Google Search top stories and…

Google AI Overview Local Pack Leading To Drops In Visibility

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some…

Microsoft Advertising Announces Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals & Much More

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme…

SEO Daily News Recaps for Thursday, January 15, 2026

01/16/26

SEO Daily News Recap for Thursday, January 15, 2026 Organic SEO & Search News Alarming Average Screen Time Statistics (2026) – Explore US and global data on daily average screen time. Dive…

Google Ads Campaign Total Budgets Now An Open Beta

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max…

Google Ads Manual CPC Bidding Selection Streamlined

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the “Conversions” goal, labeled as “Manually set bids.”

Limited Test: Google Ads A/B Tests Product Titles & Images For Shopping Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/16/26

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and images in Shopping Ads. Ginny Marvin, the Google Ads Liaison,…

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Latest Headlines & Articles
  • SEO Brand Marketing: Create a Brand Guide That Drives Search Visibility
  • Daily Search Forum Recap: January 16, 2026
  • Google Search Ranking Volatility Around January 15-16
  • Video: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility
  • Google Search To Prioritize Removing Prediction News Content In Search
  • Google AI Overview Local Pack Leading To Drops In Visibility
  • Microsoft Advertising Announces Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals & Much More
  • SEO Daily News Recaps for Thursday, January 15, 2026
  • Google Ads Campaign Total Budgets Now An Open Beta
  • Google Ads Manual CPC Bidding Selection Streamlined

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