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How digital marketing agencies are adapting to AI search

Source: Search Engine Land

By: Editorial Link

01/21/26

Source: Search Engine Land by Editorial Link. Read the original article Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and reward brand…

Daily Search Forum Recap: January 21, 2026

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Updates and Gemini Features Report Recent Google search volatility has intensified with updates affecting rankings…

Google Search Ranking Volatility Heats Up Again January 21

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Search Ranking Update Volatility Continues in January 2026 Google’s search rankings are experiencing significant volatility starting…

Google Ads Still Not Coming To Gemini; Even After OpenAI’s ChatGPT Ad Announcement

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google DeepMind CEO Confirms No Ads Planned for Gemini Despite ChatGPT Introducing Ads Demis Hassabis, CEO of…

Google Adds “Answer Now” Link To Gemini App

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Introduces “Answer Now” Button in Gemini App for Instant Responses Google has added a new “Answer…

SEO Daily News Recaps for Tuesday, January 20, 2026

01/21/26

SEO Daily News Recap for Tuesday, January 20, 2026 Organic SEO & Search News Organic search traffic is down 2.5% YoY, new data shows – SEO isn’t dead. New data confirms it:…

Google Local Service Ads Verified Section With Passed License Check, Number Of Recent Bookings, etc

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Enhanced Verification Details in Local Service Ads Google is experimenting with adding new verification attributes…

Google Search Monopoly Appeal Legal Docs On Search Factors

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/21/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Appeal Against Search Monopoly Ruling Google is appealing the court’s search monopoly ruling, opposing mandated disclosures…

How to Make Every Click Count with Search Experience Optimization

Source: moz (en-US)

01/21/26

Source: moz (en-US). Read the original article TL;DR Summary of Search Experience Optimization: Maximizing Impact Beyond the Click Search Experience Optimization (SXO) enhances user engagement by focusing on what happens after a…

SEO Analyst ~ NetReputation.com ~ $50,000-$85,000 ~ Remote (WW)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/20/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article We are a fast-growing digital marketing agency specializing in online reputation management, review management, SEO, and content services. Our mission…

Organic search traffic is down 2.5% YoY, new data shows

Source: Search Engine Land

By: Danny Goodwin

01/20/26

Source: Search Engine Land by Danny Goodwin. Read the original article SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the…

FTC Announces Appeal in Meta Antitrust Case

Source: Unknown Source

By: Andrew Hutchinson

01/20/26

Source: Unknown Source by Andrew Hutchinson. Read the original article TL;DR Summary of FTC Appeals Ruling in Meta’s Antitrust Case: What’s Next? The FTC is appealing a federal judge’s ruling against its…

Google Shopping API cutoff looms, putting ad delivery at risk

Source: Search Engine Land

By: Anu Adegbola

01/20/26

Source: Search Engine Land by Anu Adegbola. Read the original article Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

TikTok Still Faces Expulsion From the U.S.

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/20/26

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of TikTok’s Uncertain Future in the U.S. Amid Pending Deal Despite previous announcements, TikTok’s sale to…

SEO Specialist ~ Amsive LLC ~ $65,000-$85,000 ~ Remote (USA)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/20/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Who We Are At Amsive, we’re more than just a performance marketing agency; we’re a team that thrives on collaboration…

Does llms.txt matter? We tracked 10 sites to find out

Source: Search Engine Land

By: Ana Fernández

01/20/26

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn’t because of the file.

SEO Specialist (German speaking) ~ WIS ~ ~45k per annum ~ Remote (WW)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

01/20/26

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article Join a leading affiliate in the iGaming industry as a SEO Specialist! WIS – who? Web International Services (WIS) is a lead…

SEO Manager (Contract) ~ Brand Poets ~ $60,000-$90,000 ~ Remote (USA)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/20/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Search Engine Optimization (SEO) Manager About Brand Poets Brand Poets is a boutique, award-winning brand strategy and creative agency headquartered…

How to Rank in AI Overviews: What Actually Works (Based on Data, Not Speculation)

Source: General SEO - SEO Blog by Ahrefs

By: Louise Linehan

01/20/26

Source: General SEO – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of How to Rank in AI Overviews: Proven Strategies from Millions of Data Points AI…

Growth Account Executive, GEO & AI Search ~ Textbroker ~ 4000 Euro ~ Hybrid in-office (DE)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/20/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Sario Marketing GmbH Textbroker has 20+ years of experience as market leading service provider in the areas of content strategy and creation,…

7 real-world AI failures that show why adoption keeps going wrong

Source: Search Engine Land

By: Bruce Clay

01/20/26

Source: Search Engine Land by Bruce Clay. Read the original article From illegal trades to chatbot lawsuits, these examples reveal the operational, legal, and reputational risks behind failed AI deployments.

YouTube Updates Video Management Options on Mobile

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/20/26

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Updates Mobile Video Management and Upload Flow for Creators YouTube is simplifying its video…

Meta Looks to Establish Definitive Rules on Banning Public Figures

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/20/26

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Dilemma on Banning Public Figures for Rule Violations Meta faces a complex challenge in…

Why LLM-only pages aren’t the answer to AI search

Source: Search Engine Land

By: Wasim Kagzi

01/20/26

Source: Search Engine Land by Wasim Kagzi. Read the original article Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.

Meta Adds More Languages to AI Translations for Reels

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/20/26

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Expands AI Translation for Instagram Reels to Five New Indian Languages Meta has enhanced…

ChatGPT apps are about to be the next big distribution channel: Here’s how to build one

Source: Lenny's Newsletter

By: Colin Matthews

01/20/26

Source: Lenny’s Newsletter by Colin Matthews. Read the original article TL;DR Summary of How to Build Your First ChatGPT App and Unlock New Growth Channels **ChatGPT apps** enable interactive, in-chat experiences by…

SEO Manager ~ Big Health ~ £40,000-£50,000 ~ Remote (UK)

Source: In-house SEO jobs – SEOjobs.com

By: SEOJobs

01/20/26

Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article Our Mission At Big Health, our mission is to help millions back to good mental health by providing fully digital,…

X Publishes AI-Powered Algorithm Code

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/20/26

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Elon Musk Publishes Latest X “For You” Feed Algorithm to Boost Engagement Elon Musk has…

9 of the Best PR & Communications Conferences & Events to Attend in 2026

Source: Digitaloft

By: Elena Nagle

01/20/26

Source: Digitaloft by Elena Nagle. Read the original article We’ve rounded up 9 of the best PR and communications conferences and events to attend in 2026.

SEO in 2026: What will stay the same

Source: Search Engine Land

By: Kaspar Szymanski

01/20/26

Source: Search Engine Land by Kaspar Szymanski. Read the original article Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not…

Yext’s Visibility Brief: Your guide to brand visibility in AI search

Source: Search Engine Land

By: Yext

01/20/26

Source: Search Engine Land by Yext. Read the original article Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.

ChatGPT apps are about to be the next big distribution channel: Here’s how to build one

Source: Lenny's Newsletter

By: Lenny Rachitsky

01/20/26

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of How ChatGPT Apps Are Revolutionizing Digital Distribution ChatGPT apps are emerging as a powerful new distribution channel by enabling…

Daily Search Forum Recap: January 20, 2026

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/20/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Today’s Key Updates in Search and Advertising Technologies Google does not endorse LLMs.txt files for search, clarifying…

Every Marketer Says You Need “Taste”. Here’s What That Actually Means

Source: Content Marketing - SEO Blog by Ahrefs

By: Si Quan Ong

01/20/26

Source: Content Marketing – SEO Blog by Ahrefs by Si Quan Ong. Read the original article TL;DR Summary of Why Good Taste is the Future of Content Creation In an era where…

Google AI Overviews With Font Strikethrough

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/20/26

Here is a weird one – one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering…

Google AI Mode Prompting To Narrow Your Query

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/20/26

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well,…

Starting today anyone can analyze any (describable) audience in SparkToro – SparkToro

Source: SparkToro

By: Rand Fishkin

01/20/26

Source: SparkToro by Rand Fishkin. Read the original article TL;DR Summary of SparkToro’s New Natural Language Audience Research Feature SparkToro now offers a revolutionary **natural language audience research tool** that allows users…

Google Does Not Endorse LLMs.txt Files

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/20/26

Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some Google properties still have the LLMs.txt files up, if that…

SEO Daily News Recaps for Monday, January 19, 2026

01/20/26

SEO Daily News Recap for Monday, January 19, 2026 Organic SEO & Search News Threads Continues to Add Users as X Sees Ongoing Declines – Is Threads actually now beating X in…

More Advertisers To Add Microsoft Advertising To Marketing Mix

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/20/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Will You Include Microsoft Advertising in Your 2026 Marketing Strategy? The recent LinkedIn poll by Microsoft Advertiser…

Google AI Mode Showing Product Inventory & Pricing In Light Font

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

01/20/26

Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search…

Some Google AI Overviews now use Gemini 3 Pro

Source: Search Engine Land

By: Barry Schwartz

01/19/26

Source: Search Engine Land by Barry Schwartz. Read the original article Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini…

SEO Analyst ~ Vital Design ~ $50,000-$75,000 ~ Hybrid (Portsmouth, NH, United States)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/19/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article Join our awesome team of digital marketing experts as our newest SEO Analyst! You will help Vital build and enhance…

The Rise of Gen AI Apps [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/19/26

Generative AI apps are set to see 118% download growth in 2026.

TikTok Adds Teen Safety Measures in EU, Outlines Economic Contribution

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/19/26

New data from TikTok, as it looks to reduce regulatory pressure.

Meta Says That the Science Does Not Support Teen Social Media Bans

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/19/26

Meta has outlined the scope of work that it’s undertaking to better protect teens. 

Threads Continues to Add Users as X Sees Ongoing Declines

Source: Social Media Today - Latest News

By: Andrew Hutchinson

01/19/26

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Threads Poised to Surpass Twitter (X) in User Engagement by 2026 Threads is rapidly…

SEO Specialist ~ Rival Digital, LLC. ~ $60,000-$85,000 ~ Remote (USA)

Source: SEO Agency Jobs – SEOjobs.com

By: SEOJobs

01/19/26

Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article As an SEO specialist, you will be responsible for optimizing our home service clients’ portfolios for search engines and driving…

Senior SEO Manager ~ Discovered Labs ~ $50k-$80k ~ Remote (UK/WW)

Source: SEO Agency Jobs – SEOjobs.com

By: Nick LeRoy

01/19/26

Source: SEO Agency Jobs – SEOjobs.com by Nick LeRoy. Read the original article About Discovered Labs At Discovered Labs we work with $10M – $50M ARR companies to help them get more…

Software Is Fine

Source: Software Snack Bites

By: Shomik Ghosh

01/19/26

Source: Software Snack Bites by Shomik Ghosh. Read the original article TL;DR Summary of The Future of AI Native Software and Market Dynamics AI native software startups are poised to disrupt traditional…

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