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Why most video ads fail — and what video metrics actually matter

Source: Search Engine Land

By: Greg Jarboe

03/06/26

Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.

What Are Secondary Keywords? (And How to Use Them)

Source: General SEO - SEO Blog by Ahrefs

By: Ryan Law

03/06/26

Most pages that rank #1 for a keyword rank for hundreds—sometimes thousands—of related keywords. Secondary keywords are how you capture that extra traffic.

Daily Search Forum Recap: March 6, 2026

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says most sites do…

Video: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

This week, we continue to see ongoing heated Google Search volatility. I posted the big Google webmaster report for March 2026. Google AI Mode added more links to recipe sites. Google AI…

Google Says Most Sites Don’t Need To Disavow Links But That’s Not All Sites

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

Google’s John Mueller again spoke about the disavow link file. This time he said that while “most sites don’t need it, he added but “that’s not all sites.” Some sites may indeed…

Microsoft Bing Tests Go To Shopping Button In Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

Microsoft is testing a “Go to Shopping” button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says “see all.”

Microsoft Bing With Asian Owned Labels On Ads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I’ve never seen…

SEO Daily News Recaps for Thursday, March 5, 2026

03/06/26

SEO Daily News Recap for Thursday, March 5, 2026 Organic SEO & Search News TikTok ad campaigns drive movie ticket purchases – Promotional performance in the app was significantly more effective than…

Google Local Service Ads Won’t Credit Calls For Existing Clients

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues…

Google Ads Customer Match Data Uploads Changes Coming

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/26

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to…

In and Out of Model Responses Explained — Whiteboard Friday

Source: moz (en-US)

03/06/26

Source: moz (en-US). Read the original article TL;DR Summary of Preparing Your SEO Strategy for LLM Grounding and AI Search Visibility The key to optimizing SEO for large language model (LLM) grounding…

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Latest Headlines & Articles
  • Why most video ads fail — and what video metrics actually matter
  • What Are Secondary Keywords? (And How to Use Them)
  • Daily Search Forum Recap: March 6, 2026
  • Video: Google Heat Continues, AI Mode Recipe Link Cards, ChatGPT Web Search With Fewer Links & AI-Generated Search Landing Pages
  • Google Says Most Sites Don’t Need To Disavow Links But That’s Not All Sites
  • Microsoft Bing Tests Go To Shopping Button In Search
  • Microsoft Bing With Asian Owned Labels On Ads
  • SEO Daily News Recaps for Thursday, March 5, 2026
  • Google Local Service Ads Won’t Credit Calls For Existing Clients
  • Google Ads Customer Match Data Uploads Changes Coming

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