*/ There’s a lot of evolution in AI search happening in April!. As we move into May, we are seeing strong signals that Google is refining SGE to go live. BrightEdge Generative Parser™ continues to monitor how AI is changing search with a focus on Google SGE as well as AI-First engines like Perplexity. In fact, we are seeing Perplexity work more on honing its trusted sources and anticipating the follow-up questions users have .
