Semrush's 2026 AI Visibility Index found that brands often rank high for being mentioned in AI answers but low as cited sources—or vice versa—meaning a single visibility score hides which problem needs solving.

Search Engine Journal argues that Google's alleged poisoning of search results undermines the accuracy of rank-tracking tools that SEO professionals rely on.

Google Search Console's performance report date picker is malfunctioning, with the end date locked to 1969 and rejecting any newer dates.

Google's enhanced anti-scraping measures are blocking rank-tracking tools' ability to reliably report search rankings.

Google Search Console's performance reports are lagging more than 64 hours behind normal, an anomaly that emerged following Google's recent spam update.

Google confirmed completion of its spam update and released official guidance on crawl timing ranges for site migrations and indexing.

SE Ranking's analysis of 300,000 domains found limited evidence that LLMs.txt files materially affect AI citation rates.

OpenAI has stopped attaching UTM parameters to links in ChatGPT results, starting with the GPT-6 release, making it harder for site owners to track which traffic came from the platform.

Research of 1,650 responses found AI systems recommend different brands depending on which language a query is posed in.

Microsoft Bing launched Topics Portfolio in Webmaster Tools to help publishers analyze their content's thematic distribution, demand, and competitive positioning.

Salesforce is acquiring Loops, an AI analytics platform, to integrate its causal-analysis capabilities into Tableau.

Semrush analysis reveals UK brands rank lower in ChatGPT citations than equivalent US retailers, suggesting different AI visibility patterns between markets.