For marketing leaders
What changed in search this week, in five minutes
You don't need every SEO headline. You need to know which changes could affect your traffic and what to ask your team. Optimixed ranks the week's search news by importance and summarizes each story in a sentence.
- sources tracked
- 25sources tracked
- between checks
- 30 minbetween checks
- stories this week
- 85stories this week
- no ads, no paywall
- $0no ads, no paywall
The problems it solves
Signal versus noise
The importance score separates algorithm updates and AI search shifts from routine product tweaks.
No time to read
Every story has a one-line TL;DR. Read the top ten in five minutes.
Know what to ask
Spot the changes worth raising with your team or agency before they show up in your reports.
How to use it
Scan the week
Open the past week, sorted by importance, every Monday.
Read the TL;DRs
Skim the one-line summaries and open only what affects you.
Forward to your team
Share any story with a link to the original source.
What you get
One feed instead of 20 tabs
We track 25 industry sources and check them every 30 minutes, so you don't have to visit each one.
Every story once
When several outlets cover the same news, you see one story with a list of who reported it, not the same headline five times.
Ranked by what matters
Each story gets an importance score from 0 to 100, judged by its impact on rankings, AI Overviews and GEO, not by clicks or recency.
Read it in 30 seconds
A one-line TL;DR and a short summary on every story, with a direct link to the full original article.
Always credited
Every story names and links the outlet that reported it. We summarize the industry's reporting; we don't pass it off as our own.
Free, no ads, no signup
No ads, no paywall and nothing to sign up for. Open the site and read.
Ask the newsroom
A built-in chat assistant answers questions from Optimixed's own coverage, with links to the stories it used.
Bookmarks and saved filters
With a free account, save stories for later and save the topic filters you check every day.
Start with today's most important stories
Free and ad-free, with no signup: organic search, AI Overviews and GEO, ranked for you.