SEO Daily News Recap for Friday, February 28, 2025
Index Bloat Explained: In Whiteboard Friday, the focus was on index bloat, a critical SEO challenge for medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, differentiate between crawl budget and index bloat, and find practical solutions for cleanup.
Top Ecommerce Startups: Discover the top 5 ecommerce startups of 2025, including Thatch, Elmut, Wrogn, Virgio, and Bezel. This ranking was based on an analysis of 150,000+ websites, highlighting the growth of these emerging players in the industry.
Google Ads Opportunities: Uncover hidden Google Ads opportunities to enhance location settings, refine campaign structures, and boost overall performance. Don’t miss out on these strategies for optimizing your ad campaigns.
Semantic SEO Shift: As AI transforms search, understanding vectors is crucial for maintaining visibility. Learn how to optimize your content for the evolving landscape of SEO in this new era.
SaaS Marketing Strategies: Gain insights into proven SaaS marketing strategies from 11 CMOs and founders to create lasting value for your business. Implement these strategies to drive growth and engagement.
Search Forum Recap: Get a summary of the latest updates from the search forums, including Google’s email reminders about Business Profiles policies, Bing’s testing of outline search results, and more. Stay informed with the latest news in the SEO landscape.
Google Business Profile Policies: Google recently sent reminders to owners about Business Profile policies, particularly focusing on review guidelines. Stay compliant with Google’s policies to maintain a positive online presence.
Gemini Toggle Switch Update: Google removed the toggle switch to switch to Gemini within the Google iOS app. Users now need to access the native Gemini app separately, impacting the user experience for iOS users.
Bing’s Search Result Outlining: Microsoft is testing outlined search result snippets within Bing Search, enhancing the visual presentation of search results. This feature provides a new way to interact with search snippets for improved user experience.
Google Shopping Update: Google Shopping now includes a “Search Google” button for queries that are not shopping-related. This feature encourages users to explore broader search results beyond the shopping platform.
Scroll down for lots more SEO news and headlines. Check back daily for the latest.
The shift to semantic SEO: What vectors mean for your strategy
As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.
The Top 50 Ecommerce Startups by Search Growth (Q1 2025)
See the top ecommerce startups of 2025. We analyzed 150K+ websites to reveal the top 5, including Thatch, Elmut, Wrogn, Virgio, and Bezel.
Top 5 Google Ads opportunities you might be missing
Take advantage of hidden Google Ads opportunities to optimize location settings, refine campaign structures, and drive better performance.
Google Shopping Adds Search Google Button
If you go to Google Shopping and enter a query that is not shopping related, Google will add a button above the shopping results asking you to search Google for that query.
Daily Search Forum Recap: February 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google emails reminders about Google Business Profiles policies and guidelines. Google dropped the toggle to switch to Gemini in the Google iOS app. Bing is testing outline search results. Bing Copilot Answers now include maps and local results. Google Shopping adds a search Google button. And I posted the weekly SEO video recap…
Video: Google Search Volatility, Google Sued Over AI Overviews, Google Ads Auction Changes & Bing and Apple Intelligence
Another week and more Google search ranking volatility hit mid-week, did you notice? Google’s crawler might be causing issues on your site this week. Google still is making its crawling more efficient and better. Google Search Console’s API had delayed this week. Google was sued over AI Overviews…
Google Emails Owners A Reminder About Business Profile Policies
A couple of days ago, Google sent out an email to owners of Google Business Profile listings. The email was a reminder about the Google Business Profile policies, and it highlighted policies around reviews.
Google Drops Gemini Toggle Switch On iOS App
A year or more ago, Google added a toggle switch to use Gemini directly in the iOS Google Search app. Well, that was removed this week and you now need to go to the native Gemini app to use Gemini, you cannot use the Google app.
Bing Testing Outlining Search Result Snippets
Microsoft is testing outlining the individual search result snippets within Bing Search. So when you look at a snippet, it has this outline around it, and then when you hover your cursor over it, it highlights more.
What is Index Bloat? — Whiteboard Friday
Deep dive into index bloat – a critical SEO challenge affecting medium to large websites. Learn how to identify URLs consuming your index quota without delivering traffic, understand the difference between crawl budget and index bloat, and discover practical solutions for cleanup.
Microsoft Bing Copilot Answers With Map & Local Results
Microsoft Bing Search’s Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it has local organic and paid listings with the company name, address, phone, website and directions – plus a photo.
Job Postings
SEO Content Specialist ~ Ascensus ~ Remote (US)
The SEO and Digital Content Specialist will play a key role in accelerating the growth of Ascensus’s business, reputation and brand familiarity, focusing on strategic support and tactical execution specific to the company’s public websites. The position will develop, coordinate, analyze and optimize content to drive specific commercial outcomes and improve reputation and brand familiarity […]
SEO Operations Lead ~ McClatchy ~ $110-135k ~ Remote (US)
Description The SEO Operations Lead at McClatchy Media will act as a technical project manager and operations champion for the SEO team, ensuring seamless execution of SEO projects that intersect with application development. Reporting to the Senior SEO Lead, this role will oversee the project roadmap, manage resources, and facilitate collaboration across teams. The ideal […]
SEO Strategist (Contractor) ~ Promet Source ~ $31-45/hr. ~ Remote (US)
ABOUT US Promet Source is a global web and mobile application development company with offices in Chicago, USA, and Cebu, Philippines. We are a full-service technology firm that delivers high-value consulting and software development solutions that clients need to grow their business. As a leading technology provider of web services, we focus on complex web […]
SEO Manager ~ TaxAct ~ Remote (US)
Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates […]
