How Pinterest’s Partnership with the New York Liberty Boosts Women’s Sports Engagement
Pinterest Enters the Sports Arena with WNBA Sponsorship
Pinterest is expanding beyond its traditional focus on fashion and design by partnering with the New York Liberty, the 2024 WNBA Champion. This marks Pinterest’s first official foray into sports sponsorship, aiming to inspire fans and elevate women’s sports through exclusive content, community outreach, and in-game experiences.
Rising Interest in Women’s Basketball on Pinterest
The partnership aligns with growing user interest in WNBA-related topics on the platform. Notably, searches for “WNBA aesthetic” have surged by 1,295%, and searches for “New York Liberty” are up 216%. This trend reflects Pinterest users’ expanding engagement with the WNBA and the evolving image of professional women athletes.
Marketing and Community Initiatives
- Branding and Visibility: Pinterest will feature on-court signage and expanded in-app promotions linked to the New York Liberty.
- Special Events: Collaboration on National Girls and Women in Sports Day initiatives to promote female athletic participation.
- Community Support: Refurbishing basketball backboards at local New York courts to encourage grassroots engagement.
Implications for Sports Marketers
This partnership highlights the potential for sports-related brands and marketers to tap into Pinterest’s growing sports engagement, especially through the intersection of sports, style, and entertainment. It offers new avenues to connect with audiences interested in women’s sports culture and lifestyle inspiration.
Source: Social Media Today – Latest News by Andrew Hutchinson. Read original.
