Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

How Googlebot Crawling Has Changed Over The Years

Posted on May 30, 2025

How Googlebot and Search Engine Crawlers Have Evolved Over Time

Evolution of Crawling Technologies

Google’s Gary Illyes highlighted key changes in search engine crawlers, emphasizing that while the fundamental crawling process remains similar, underlying technologies have improved. Notably, the shift from HTTP/1.1 to HTTP/2 and HTTP/3 protocols allows more efficient crawling by enabling multiple requests over a single connection. Although Googlebot does not yet support HTTP/3, it plans to adopt it in the future for better efficiency.

Robots.txt and Crawler Behavior

Crawler behavior policies differ among companies, but most well-behaved crawlers respect the Robots Exclusion Protocol (robots.txt) and adjust their activity based on site load signals. Discussions at the IETF reveal publishers’ concerns about some crawlers acting disruptively, highlighting the need for standardized crawler conduct.

Handling Adversarial Crawlers and Spam

Besides legitimate crawlers, there are adversarial ones like malware and privacy scanners. These require different handling strategies since they may try to operate stealthily to detect or avoid malicious content. This adversarial dynamic influences crawler policy development.

Impact of Crawling on Internet Resources

  • Google has been working to minimize its crawler footprint on the internet.
  • New AI-driven products are increasing fetching activities, offsetting some efficiency gains.
  • Illyes argues that indexing and processing fetched data consume more resources than the crawling itself.

Overall, while crawling methods have become more efficient, the biggest resource demands come from how the fetched data is processed and served.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.

Filter Posts






Latest Headlines & Articles
  • Google Ads Al Max Ad Group Settings with Search Term Matching
  • Google Shopping Testing Clickable Submenus Categories
  • Microsoft Bing / Bing Ad Advertising Revenue
  • SEO Daily News Recaps for Wednesday, July 30, 2025
  • Google Search Term Insights Responsive Search Ads
  • Google Machine Learning Age Detection For Ads & More
  • Google Posts On Reddit Section
  • Instagram Restricts Live Streaming to Creators With 1,000 or More Followers
  • TikTok’s Launched a More Positive Version of the App in Europe
  • YouTube’s Easing its Monetization Restrictions on Videos That Include Bad Language

July 2025
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Jun    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2025 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme