Google Tests “Learn More About Sponsored Results” Label on Mobile Search Ads
New Label to Increase Transparency on Google Search Ads
Google is experimenting with a new “Learn more about Sponsored results” label placed on the bottom right corner of search ads. This label appears below the ad listing with a subtle gray background, aiming to provide users with clearer information about sponsored content.
Details of the Test
- The label is visible on mobile search results.
- It is linked to Google’s existing sponsored results tests.
- Clicking the label directs users to the How Ads Work on Google Search informational page.
Community Reaction
Search marketing experts, including Brodie Clark who first spotted the test, have shared screenshots and discussions via social platforms like X and SERP Alerts. The general sentiment appreciates the added transparency offered by the label.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
