Source: barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Moving Social Profile Links Above Posts in Business Profiles
Google is currently testing a new layout for Business Profiles by placing social profile links above the Google Posts section. This change was observed by a Google Business Profile expert and shared publicly. The test appears to be limited and affects the ordering within the Knowledge Panel on local listings.
Optimixed’s Overview: Google Experiments with Enhancing Business Profile Layout by Prioritizing Social Links
What’s Changing in Google Business Profiles?
Google is experimenting with the order of elements in the Business Profiles displayed in local search results. Traditionally, Google Posts (formerly known as updates) have been positioned above social profile links within the Knowledge Panel. However, recent observations indicate that social media links are now appearing above the posts in some profiles.
Details of the Test
- The change was first noticed and documented by Syed M. Amir Hassan, a recognized Google Business Profile Product Expert.
- Screenshots shared on social platforms confirm the new layout with social links prioritized.
- This appears to be a limited test, not yet rolled out broadly to all users or profiles.
- The motivation may be to increase visibility and engagement with a business’s social media presence directly from the Google Knowledge Panel.
Implications for Businesses and Marketers
If this change becomes permanent, businesses might benefit from optimizing their social media links as these could gain more prominent exposure in search results. Marketers should monitor updates to Google Business Profiles closely to adjust strategies accordingly and leverage social connections effectively.
