Google Expands AI Mode To India

06/24/25
Source: barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Expands AI Mode in Search Labs to India

Google has officially launched AI Mode in Search Labs for users in India, marking its first international expansion beyond the US. This experimental feature enhances search capabilities with advanced reasoning and multimodal functions, available currently in English. Early feedback shows promising user engagement, with Google planning to continue expanding AI Mode to more regions and languages. AI Mode requires users to be signed in and is not accessible in incognito mode yet.

Optimixed’s Overview: Google’s Strategic Rollout of AI Mode Elevates Search Experience in India

Introduction to AI Mode Expansion

Google has taken a significant step by introducing AI Mode in Search Labs to the Indian market. Previously exclusive to the United States, this move represents the first international deployment of the feature, allowing Indian users to experiment with AI-powered search enhancements.

Key Features and Availability

  • AI Mode offers advanced reasoning, thinking, and multimodal capabilities that build upon Google’s existing AI Overviews.
  • Currently accessible only to users signed into their Google accounts and not available in incognito browsing.
  • Enabled through Search Labs, it encourages user feedback to refine and improve the experience.
  • Initially available in English, with plans to expand to additional languages and markets over time.

User Impact and Engagement

Google reports that AI Overviews are already driving a 10%+ increase in usage for relevant query types in major markets like the US and India, indicating strong user interest. AI Mode aims to enhance this growth by offering more sophisticated AI assistance directly within search results.

Looking Ahead

This launch reflects Google’s iterative approach to AI integration, starting with experimental releases in Search Labs to gather insights and optimize functionality before broader rollout. As user feedback shapes development, AI Mode is expected to become a core feature in global search experiences, adapting to diverse languages and user needs.