SEO Daily News Recap for Tuesday, June 24, 2025
Organic SEO & Search News
Google says URL extensions don’t matter for SEO… Google’s John Mueller reiterates that URL extensions are not a factor in SEO rankings.
How to Future-Proof Your SEO Strategy with Relevance Engineering – Learn about a new framework for AI search, Relevance Engineering, and how to optimize content for increased brand visibility.
The Expert-Reviewed Guide to Automotive SEO – Get insights from industry pros on how real dealerships and repair shops enhance traffic and trust through smarter local SEO strategies.
Paid Search & Platform Innovations
Google Testing Slim Light Blue Vertical Bar By Search Result Snippets – Google experiments with adding a light blue bar to search result snippets to enhance user experience.
Google Expands AI Mode To India – Google extends AI Mode to India, offering advanced search capabilities to users in the region.
Google Adds Emoji Answer Feature – Google introduces a new feature allowing users to search for emojis directly on the search engine.
General Digital Marketing
X Touts Rise in Usage After Elon Splits With Trump – X experiences increased usage following the Musk/Trump split, garnering more attention.
TikTok Looks to Gamify Livestream Engagement With Fan Clubs – TikTok introduces new features to enhance engagement on its platform.
Meta Launches Xbox Edition of its Quest VR Headset – Meta expands its VR offerings with a new Xbox Edition of its Quest VR headset.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
X Touts Rise in Usage After Elon Splits With Trump
The Musk/Trump split brought more attention to X, boosting its overall usage.
Source:
Social Media Today – Latest News
Meta Launches Xbox Edition of its Quest VR Headset
Meta’s looking to make a bigger push on VR gaming.
Source:
Social Media Today – Latest News
Daily Search Forum Recap: June 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google says URL extensions don’t matter for SEO…
Source:
Search Engine Roundtable
Google Testing Slim Light Blue Vertical Bar By Search Result Snippets
Google is testing placing a light blue bar on the left side of the search results snippets title link. I am not sure why Google is doing this but it does add some flavor and color to the search results.
Source:
Search Engine Roundtable
Google Search Undisclosed Blue Answer
I am not sure what this is but Google is testing (or maybe it is a bug) an answer box of sorts, in a blue highlight background (grayish on dark mode) with an answer. But there is no label on the result, is it an AI Overview, featured snippet or some other box?
Source:
Search Engine Roundtable
Google Search Adds Emoji Answer Feature
Google is testing a new feature to replace all those copy-and-paste emoji websites. You know, when you want to know what an emoji is for a specific emotion and you go to Google and it brings up websites that have the emojis and you can click copy to your clipboard… Well, Google is doing that right in search.
Source:
Search Engine Roundtable
Google Says URL Extensions Still Don’t Matter (HTM vs HTML)
Google’s John Mueller several years after posting a video named "Will removing “.html” from my URLs help my site?" still says URL extensions do not matter for SEO. He said it doesn’t matter if you go with a .htm or a .html or go with no extension at all.
Source:
Search Engine Roundtable
80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)
Most AI statistics are already out of date. So we did the digging for you. Here are 80+ current, credible, and 2025-centered AI statistics.
Local SEO
Google Business Profiles Tests Social Profile Links Above Google Posts/Updates
Google is testing moving the social profile links above the Google Posts section in the Google Business Profiles / local listings within Google Search. This seems to be being tested right now.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
How to Future-Proof Your SEO Strategy with Relevance Engineering
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google’s AI Mode for increased brand visibility.
Source:
moz (en-US)
Google Expands AI Mode To India
Google has made its first expansion of AI Mode outside of the US by announcing AI Mode is now available in Search Labs for those based in India. As you know, AI Mode is fully live, outside of Search Labs, for all US users and now Google is expanding access internationally.
Source:
Search Engine Roundtable
Content Marketing and Strategy
The Expert-Reviewed Guide to Automotive SEO
A hands-on guide to automotive SEO, shaped by industry pros. Learn how real dealerships and repair shops grow traffic and trust through smarter local SEO, keyword targeting, and online reputation.
Source:
General SEO – SEO Blog by Ahrefs
My Exact 7-Step Framework for Brand SEO (With Templates)
Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.
Source:
General SEO – SEO Blog by Ahrefs
Career Development and Industry Trends
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User Experience and SEO Optimization
TikTok Looks to Gamify Livestream Engagement With Fan Clubs
Another way to drive livestream engagement in the app.
Source:
Social Media Today – Latest News
TikTok Launches ‘Summer Camp’ Activities for Youngsters
New, interactive kids activities, with a social tilt.
Source:
Social Media Today – Latest News
Instagram Adds New Features for Edits, Including Keyframe Editing
Meta keeps the updates coming in its new video editing app.
Source:
Social Media Today – Latest News
YouTube Expands Access to Auto-Dubbing, Beat-Matching, and More
More YouTube creators will now be able to access some of its updated features.
Source:
Social Media Today – Latest News
AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors
Is AI traffic really better quality? We studied the traffic of 82,000 sites to find out.
Job Postings
Job Postings
6/24/2025
Local SEO Strategist ~ Valve+Meter Performance Marketing ~ $65k-80k ~ Remote (US)
Valve+Meter Performance Marketing is growing, and we’re looking for a results-driven Local SEO Strategist to join our performance-focused marketing team. This is a hands-on role responsible for driving visibility and leads through local organic search. You’ll develop and execute comprehensive SEO strategies, oversee campaign implementation, and own the outcomes for a portfolio of clients—primarily in high-intent, […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/24/2025
SEO Strategist (FTC) ~ BruntWork ~ Remote (US)
Job Description This is a remote position. Job Highlights: Mondays to Fridays, 7:00 am to 4:00 pm, Phoenix, AZ, USA, Mountain Time (with 1-hour unpaid break) We are looking for an experienced and results-driven SEO Strategist to join our dynamic team. The SEO Strategist position involves developing and implementing SEO strategies to improve organic search […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/24/2025
Associate SEO Director ~ The Influence Agency ~ Hybrid Toronto (CAN)
The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more! We’re looking for a strategic, analytical, and results-driven Associate SEO Director to lead our Search Engine Optimization department at TIA. The Associate SEO Director will […]
Source:
SEO Agency Jobs – SEOjobs.com
Job Postings
6/24/2025
SEO Manager & Team Lead ~ REALSTACK ~ Remote (US)
It’s time for your promotion! Our ideal SEO Manager is passionate about a long-term career in search marketing and seeking the opportunity to manage client success. You may be growing and studying the craft of search, but stuck in an analyst role. You may be looking to build a team and take on a leadership […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
6/24/2025
Sr. Content Marketing Manager (SEO, AI) ~ Authentic8 ~ $110-135k ~ Remote (US)
At Authentic8, we empower organizations to redefine how digital investigations are conducted in an increasingly complex online world. With Silo for Research, our industry-leading solution, we enable secure and anonymous investigations across the surface, deep, and dark web—helping national security, defense, law enforcement, and enterprises uncover critical insights while staying protected. Designed from the ground […]
Source:
In-house SEO jobs – SEOjobs.com