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Local SEO

Strategies for optimizing visibility for businesses within specific geographic locations.

Multi-location SEO: How to structure geographic pages at scale

Source: Search Engine Land

By: Gaetano Pizzi

07/30/26

Source: Search Engine Land by Gaetano Pizzi. Read the original article Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL.

Why Google Business Profile address changes can disrupt local rankings

Source: Search Engine Land

By: Claudia Tomina

07/27/26

Source: Search Engine Land by Claudia Tomina. Read the original article Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP.

Google Business Profile Testing Blue Background For Dashboard

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/27/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google appears to be testing a blue background for the Google Business Profile dashboard, replacing the traditional white background….

Google Review Not Posted – Content Not Posted Email Notice

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/23/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Google has started notifying users when their reviews on local business profiles are not posted due to potential violations…

How semantics and topical authority improve local SEO

Source: Search Engine Land

By: Koray Tuğberk GÜBÜR

07/22/26

Source: Search Engine Land by Koray Tuğberk GÜBÜR. Read the original article Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.

Google Local Review Replies Not Displaying

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/22/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR A new bug in Google Business Profiles is causing review replies to not display when users are logged in,…

Google changes default Local Inventory Ads behavior

Source: Search Engine Land

By: Anu Adegbola

07/16/26

Source: Search Engine Land by Anu Adegbola. Read the original article Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing “Local products” with a new filter.

How to run a local GEO baseline audit

Source: Search Engine Land

By: Adam Heitzman

07/16/26

Source: Search Engine Land by Adam Heitzman. Read the original article Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.

Google Business Profiles New Collected Info

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/13/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Google is introducing a “Collected Info” feature in Business Profiles, enhancing transparency and control for business owners. This…

Google Business Profiles Appeal Process Updated – Evidence Uploads

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

07/08/26

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article Key Takeaways Google has streamlined the Google Business Profile (GBP) appeal process, integrating evidence submission directly into the workflow. The…

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