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Instagram Adds Colored Backgrounds and Emojis to Notes

Posted on June 25, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Instagram Introduces Background Colors and Avatar Emojis for Inbox Notes

Instagram now allows all users to customize inbox Notes with background colors and avatar emojis, enhancing message visibility and personalization. This update aims to boost engagement among younger users who favor Notes for communication. Despite previous mixed feedback on Notes’ integration elsewhere, these new features offer fresh ways to stand out in Instagram DMs. It’s a subtle but useful addition for those looking to diversify their messaging experience.

Optimixed’s Overview: Enhancing Instagram Messaging with Customizable Notes Features

New Background Colors and Avatar Emojis for Inbox Notes

Instagram has officially rolled out new customization options for its inbox Notes feature, allowing users to add background colors and avatar emojis to their short messages. This update provides a visually distinct way to highlight Notes within direct messages, helping them stand out in busy inboxes.

Why This Matters for Engagement

  • Targeting younger users: Notes have proven popular among Instagram’s younger demographic, whom the platform actively seeks to engage.
  • Increased DM activity: With direct messages becoming a central hub for user interaction, enhancing Notes can amplify communication.
  • Personalization boost: Adding colors and emojis enables more expressive and eye-catching messaging, fostering better connection.

Considerations and Context

Although Instagram has previously removed Notes from certain areas like Reels and feed posts due to limited appeal, this new focus on inbox Notes suggests the company is refining the feature where it performs best. These customization tools reflect Instagram’s ongoing effort to provide more engaging and flexible messaging options tailored to user preferences.

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Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

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