Meta Supports EU Push for New App Access Restrictions for Teens

Posted on July 7, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Meta Supports Higher Teen Age Limits for Social Media Access in Europe

Meta endorses the EU’s proposal to raise the minimum social media access age to 15 or 16, aiming for a unified Digital Majority Age. The company advocates for better age verification methods, such as app-level checks, to protect teens from adult content. While this move appears focused on child safety, Meta also stands to benefit by shifting regulatory burdens and impacting competitors more significantly.

Optimixed’s Overview: Meta’s Strategic Support for Enhanced Age Restrictions on Social Platforms in Europe

Background on Age Restrictions and Meta’s Position

As various European Union (EU) member states consider raising the minimum age for social media users from the common 13 years to 15 or 16 years, Meta has publicly supported these efforts. The company emphasizes the importance of a consistent Digital Majority Age across platforms to ensure better protection for younger users from inappropriate content.

Proposed Age Verification Methods

  • App Download Level Checks: Meta suggests that app stores should verify users’ ages before allowing downloads, requiring parental consent for younger teens. This approach aims to centralize enforcement and reduce the burden on individual platforms.
  • Advanced Age-Checking Technologies: Methods like video selfie clips have been trialed by Meta to confirm user age, though privacy concerns remain about biometric data handling.

Meta’s Motivations and Industry Impact

While Meta’s stated goal is to enhance safety for young users, the company also benefits strategically by:

  • Reducing its own regulatory liability by shifting verification responsibilities to app stores like Apple and Google.
  • Potentially disadvantaging competitors such as TikTok and Snapchat, who have a larger underage user base.
  • Establishing a favorable public relations position with regulators by endorsing child protection measures.

Conclusion: Balancing Child Safety and Corporate Interests

The push for a unified Digital Majority Age in Europe promises improved protections for children online through standardized age checks. However, Meta’s support is also a calculated business move, highlighting the complex interplay between user safety and corporate strategy in the evolving social media landscape.