Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s New AI-Powered Local Business Calling Features
Earlier this year, Google introduced the experimental “Ask For Me” feature to call local businesses on users’ behalf. While still in testing with mixed results, Google recently launched a new AI-powered calling tool that checks pricing and availability automatically. This feature aims to save time for users by consolidating business information and is being rolled out across the U.S. with enhanced access for premium subscribers.
Optimixed’s Overview: How Google’s AI is Transforming Local Business Interactions
Google’s Innovative Approach to Simplifying Local Searches
Google is advancing the way users connect with local businesses by leveraging AI technology that automates the process of checking pricing and availability. This new AI-powered calling feature builds upon the earlier “Ask For Me” experiment, designed to eliminate the need for users to make phone calls themselves.
Key Features and User Experience
- Ask For Me: An experimental service where Google manually calls businesses to retrieve requested information. However, users report inconsistent response times, sometimes waiting several days without updates.
- AI-Powered Calling Feature: A more scalable solution where AI autonomously contacts businesses, checks service details, and aggregates options for users directly within search results.
- Integration with Search: When searching for services like “pet groomers near me,” users see a new option to “Have AI check pricing,” streamlining the inquiry process.
- Rollout and Access: Currently launching across the U.S., with extended usage limits available to Google AI Pro and AI Ultra subscribers.
Benefits and Business Opportunities
This AI-driven approach not only enhances user convenience by reducing wait times and effort but also offers local businesses increased opportunities to book customers through streamlined communication. As the feature matures, it promises to redefine customer service interactions at the local level.
