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Google Help Me Shop In AI Mode

Posted on July 29, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Tests New “Help Me Shop in AI Mode” Button

Google is **experimenting with a new button** labeled “Help me shop in AI Mode” to enhance the shopping experience. This button directs users into an **AI-powered shopping mode** within the search results. The feature was spotted by a user sharing a video on social media, though it is not yet widely available. This move highlights Google’s increasing focus on **integrating AI assistance** directly into search for better user engagement.

Optimixed’s Overview: Google Innovates Shopping with AI Mode Button Integration

Introduction to Google’s AI Mode Shopping Feature

Google is advancing its search capabilities by testing a new interactive element designed to improve how people shop online. The “Help me shop in AI Mode” button was recently observed in the search engine results page (SERP), signaling a further push into AI-driven user experiences.

Details of the AI Mode Button

  • The button acts as a direct gateway to an AI Mode shopping experience, leveraging artificial intelligence to assist users.
  • Clicking the button takes users into a specialized mode where AI can provide personalized shopping help.
  • The feature is currently in testing and has been spotted only by a limited number of users, indicating a gradual rollout.

Implications for Users and E-commerce

By embedding AI tools directly into the search interface, Google aims to make online shopping more intuitive and efficient. This innovation could streamline decision-making and offer tailored product recommendations, potentially transforming the traditional shopping journey.

As AI continues to reshape digital experiences, features like the AI Mode button represent a significant step towards more interactive and helpful search environments.

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