Snap posts modest Q2 user and revenue increases

The app added 10 million more daily actives in the quarter while CEO Evan Spiegel said it’s looking to pace its investment in Specs glasses.

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Social Media Today – Latest News

Daily Search Forum Recap: August 3, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing Google Search ranking volatility starting on August 1st and kicking up today…

Source:
Search Engine Roundtable

Google Business Profiles On How To Protect From Fraudulent Calls and Texts

The Google Business Profile help page on Help protect against fraudulent calls and texts has been updated. It now includes how to identify legitimate texts over WhatsApp and RCS messages, it also updated a lot of the examples of the types of calls and messages you get, plus more.

Source:
Search Engine Roundtable

Google Search Ranking Volatility August 1 to August 3

I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again. This one started on Saturday, August 1st, and has continued thus far through today, August 3rd. Both the third-party tracking tools are showing a spike and there is chatter within the SEO community about a lot of this ranking shuffling.

Source:
Search Engine Roundtable

Bing Webmaster Tools SOAP/POX APIs Retires August 31, 2026

Microsoft will be retiring the Bing Webmaster Tools SOAP/POX APIs on August 31, 2026. If you use these legacy APIs you should begin to migrate to the JSON/HTTP (REST) API version.

Source:
Search Engine Roundtable

Google Search Testing Sign In To Verify Searches Are Human

Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don’t think Google has done this before, geneally when Google tries to verify human versus bot activity, Google will serve a captcha and has done so for many years. But this test is asking the searcher to sign in.

Source:
Search Engine Roundtable

Microsoft Clarity adds branded and non-branded AI queries

You can now see numerous AI analytics reports broken down by branded and non-branded queries.

Source:
Search Engine Land

Google expands Data Manager API with smarter audience management

Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.

Source:
Search Engine Land

How to Build a Full SEO Analysis Dashboard with the Moz API MCP Server

Turn plain-English prompts into instant, full-stack SEO dashboards with the new Moz API MCP server. The Moz API Model Context Protocol (MCP) server allows you to connect your favorite AI assistant directly to our SEO data endpoints using standard open protocols. Get started with the Moz MCP in a…

Source:
moz (en-US)

Google Trends Lets You Compare More Search Terms

Google Trends now lets you compare up to 400 search terms across 8 groups of terms and up to 50 terms in each group. Previously, it was 125 search terms across 5 groups of terms and up to 25 terms in each group. That is a 220% increase, if my math is correct.

Source:
Search Engine Roundtable

Bing Webmaster Tools To Gain Page & Query Level Filtering

Microsoft has confirmed it is working on bringing filtering capabilities to the Bing Webmaster Tools performance reports. Right now, there is no way to add a filter for any of the metrics in the report. Of course, you can download the data and do what you want with it, but there is no native filter box in the reporting interface.

Source:
Search Engine Roundtable

TikTok rolls out Dreamina Seedance 2.5

The newest artificial intelligence video generation model is designed to allow for advanced storytelling and longer clips.

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Social Media Today – Latest News

🎙️ How I AI: ChatGPT Codex voice + browser + sites: an expert’s AI workflow

Your weekly listens from How I AI, part of the Lenny’s Podcast Network

Source:
Lenny’s Newsletter

ChatGPT Codex Voice + browser + Sites: an expert’s AI workflow | Nick Baumann (OpenAI)

Watch now | 🎙️ChatGPT Voice now manages multiple threads, reads your screen, and runs background tasks, and Nick Baumann walks me through the whole workflow live

Source:
Lenny’s Newsletter

Pinterest tells brands to launch holiday campaigns early

The platform said its users start their festive activities as early as September, and a longer promotional period can help marketers learn what works.

Source:
Social Media Today – Latest News

GEO for people who have to hit revenue targets

Most GEO advice optimizes for visibility. If you’re accountable for business results, that’s the wrong place to start.

Source:
Search Engine Land

Keyword research meets prompt research: A smarter way to prioritize topics

Some topics look small in search but dominate AI conversations. Compare keyword and prompt demand to prioritize what to build.

Source:
Search Engine Land

Utilizing Bing Product Feeds for Ecommerce AI SEO

Product feeds are the future of Ecommerce AI SEO, which has made paying attention to Microsoft Merchant Center important for Bing results.

Source:
SEO Blog by Brodie Clark

Snapchat pitches its ad platform to SMBs

The app’s effort to promote its younger audiences may be good for smaller brands but may alienate larger clients.

Source:
Social Media Today – Latest News

LinkedIn shares guidance on effective event marketing

Head of Ads Jae Oh said that brands with a wider outreach strategy and follow-up plans are more likely to see extended engagement and reach.

Source:
Social Media Today – Latest News

How to measure your brand’s visibility in Gemini

Your brand could be influencing buying decisions in Gemini long before analytics ever sees it. Here’s how to uncover the missing signals.

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Search Engine Land

Google publishes guidance for text disclaimers in Search ads

Google explains how advertisers can add legal disclosure assets to Search campaigns and what to expect when they serve.

Source:
Search Engine Land

4 Google Ads settings and recommendations worth a closer look

Auto-apply, Display Expansion, Search Partners, and budget recommendations deserve a closer look. Learn what to review before making changes.

Source:
Search Engine Land

Ana Kostic shared why "best practice" cost her client 40% of revenue.

Ana Kostic explains why blindly following PPC best practices can backfire—and why understanding the business should always come first.

Source:
Search Engine Land