2025 SEO Headlines

SEO Daily News Recaps for Wednesday, August 27, 2025

08/28/25

SEO Daily News Recap for Wednesday, August 27, 2025

Organic SEO & Search News

Meta Shares Latest Data on Policy Enforcements and Content Trends – Some concerning trends in Meta’s latest enforcement data.

Daily Search Forum Recap: August 27, 2025 – Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google August 2025 Spam Update Rolls Out – Google has announced a three-week rollout of the August spam update, aiming for benefits.

Paid Search & Platform Innovations

Google Ads Renames Chat To Ads Advisor – Google Ads renamed the “Chat” section or button in the interface to “Ads Advisor.”

Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings – Google introduces new loyalty offerings in Merchant Center and loyalty goals in Google Ads.

Survey Says Only 4% Of Searchers Don’t Click From Google AI Overviews – NP Digital survey reveals insights on user behavior within Google AI Overviews.

General Digital Marketing

X Tests Alternative Way to View Quote Posts – A new tweak to X’s engagement UI.

WhatsApp Adds AI-Powered Suggestions to Improve Your DMs – Enhance your DMs with AI-powered suggestions on WhatsApp.

Your next job will require AI skills – Leaders discuss the importance of AI skills in upcoming job requirements.

Dive into our detailed sections for more insights and updates.

Organic SEO & Search News


SEO Daily News and Algorithm Updates


Daily Search Forum Recap: August 27, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has announced a three-week rollout of the August spam update – hopefully you will all see benefits from it. Google is testing AI Mode in the EU. A new survey says that only 4% of searchers don’t click from Google AI Overviews. Google Ads has new loyalty goals for advertisers. Google Ads renamed the chat button to "Ads Advisor…

Source:
Search Engine Roundtable


Google August 2025 Spam Update Rolls Out

Google has released the August 2025 spam update on August 26, 2025 at around 12:00 pm ET. This update applies globally and to all languages and will take a few weeks to complete.

Source:
Search Engine Roundtable


AI and Machine Learning in SEO


WhatsApp Adds AI-Powered Suggestions to Improve Your DMs

So now, you can make yourself appear like you have more of a personality in your DMs.

Source:
Social Media Today – Latest News


Survey Says Only 4% Of Searchers Don’t Click From Google AI Overviews

A new survey from NP Digital says that only 4% of the 1,000 people surveyed said they do not click from the Google AI Overviews. 13.3% of people surveyed said they do click every single time within an AI Overview, 30.5% said they often click, 41.5% said they sometimes click and 10.3% said they rarely click through.

Source:
Search Engine Roundtable


Google Testing AI Mode In European Union

While Google expanded AI Mode access to 180+ countries and regions last week, Google is testing AI Mode in currently unsupported regions. Such regions including countries in the European Union, including Romania.

Source:
Search Engine Roundtable


Content Marketing and Strategy


Career Development and Industry Trends


Your next job will require AI skills

Leaders from Clay, Vercel, Wiz and Zapier on how to hire AI-native GTM talent (and how to get an AI-native job)

Source:
Kyle Poyar’s Growth Unhinged


User Experience and SEO Optimization

Paid Search & Platform Innovations


Paid Search and Advertising


Google Ads Renames Chat To Ads Advisor

Google Ads renamed the "Chat" section or button in the Google Ads interface to "Ads Advisor." The Chat feature was spotted earlier this year in January, and I guess Google would rather call it an "advisor" and not "chat."

Source:
Search Engine Roundtable


Loyalty Goal In Google Ads & Merchant Center Loyalty Offerings

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in Google Ads.

Source:
Search Engine Roundtable

Job Postings


Job Postings


8/27/2025


SEO/AI Consultant ~ We Are Rosie ~ $85 per hour ~ Remote (USA)

Job Description We are seeking an experienced LLM/AI Strategy Consultant to serve as an extension of our client’s leadership team, working directly with the client’s SEO and Content Leads on a critical strategic initiative. This role requires someone who can both think strategically and execute tactically—a true “thought leader and doer” who can dive deep […]

Source:
SEO Agency Jobs – SEOjobs.com