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Google Testing Rounded Search Results Snippet Design

Posted on August 29, 2025
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s Rounded Corner Search Result Snippet Card Design Test

Google is once again testing rounded corner designs for search result snippet cards. This design features curved, circular edges instead of traditional rectangular outlines. Such design experiments have appeared multiple times over the past decade, including years 2016, 2017, and 2021. Early reports and visuals have sparked discussions among users about the aesthetic and usability impact.

Optimixed’s Overview: Google Revisits Rounded Corner Snippet Cards in Latest Search UI Experiment

Background on Google’s Design Experimentation

Google has a history of periodically testing subtle changes to its search interface to enhance user experience and visual appeal. The latest iteration involves introducing rounded corners to the search result snippet cards, moving away from the sharp rectangular borders that have been standard. This approach aligns with modern UI trends favoring softer, friendlier shapes.

Details of the Current Test

  • The snippet cards are enclosed with rectangular outlines whose corners are now curved and circular.
  • This design resurfaced recently, having been spotted by industry observers on social media platforms such as X and LinkedIn.
  • Previous similar design tests occurred in 2016, 2017, and 2021, indicating Google’s iterative approach to search UI refinement.

User Reception and Discussion

The rollout of this design test has sparked conversations across forums and social media, with users debating the aesthetic appeal and potential impact on readability and usability. While some appreciate the modern look, others remain neutral or prefer the traditional rectangular style.

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