Organic SEO & Search News

Google Search Ranking Volatility July 24th Through Weekend – As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking servers, and as a result, we are seeing an unconfirmed Google search ranking update, with a lot of volatility throughout last week, but it kicked into high gear on Friday.

Paid Search & Platform Innovations

Google’s ads biz gets boost from World Cup hype, Gemini improvements – Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

General Digital Marketing

5 tips for building an effective brand presence on LinkedIn – A look at some of the best ways for marketers to maximize their presence on the professional social network, which has had a resurgence of late.

Anthropic’s first technical PM on token maxing, the jagged edge, and living in the future | Dianne Penn – Listen now | Dianne Penn, Anthropic’s first PM, on the bets that made Claude dominant: the coding pivot, the eval-driven development loop, and what comes after coding is solved.