Instagram Adds More DM Management Tools

Posted on August 29, 2025
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Instagram Expands DM Filters and Folder Features to Enhance Messaging Management

Instagram is introducing new DM filters and customizable folders to improve message organization. These updates allow users to sort DMs by criteria such as Story replies, Unread, and Verified users. The features target Professional accounts and personal accounts with over 100K followers, aiming to streamline communication for creators and brands. This reflects Instagram’s focus on enhancing messaging engagement amid shifting user behavior.

Optimixed’s Overview: How Instagram’s New DM Tools Boost Efficiency for High-Volume Users

Comprehensive Inbox Filters for Better Message Prioritization

Instagram has expanded its direct message (DM) filtering capabilities beyond Creator accounts, enabling a broader user base to organize their inbox more effectively. New filters include sorting messages by:

  • Story replies
  • Unread messages
  • Unanswered DMs
  • Messages from Followers
  • Messages from Verified users

Users can now add or remove filters (except for the mandatory “Requests” filter) and rearrange shortcut pills atop their inbox for faster access, enhancing control over incoming communications.

Introducing Custom DM Folders for Advanced Message Management

The new Folders feature allows users to create personalized message folders, providing an extra layer of organization for those managing large volumes of DMs. This is particularly useful for creators and brands who receive numerous inquiries and interactions daily.

Targeted Availability and User Impact

These updates are designed for Professional Instagram accounts and personal accounts with more than 100,000 followers, addressing the needs of users overwhelmed by high message volumes. With messaging now the dominant interaction method on Instagram, these tools help users engage more efficiently and maintain stronger connections with their audience.