Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Experiments with New Direction Buttons in Local Search Pack
Google is currently testing various new direction button labels in its local search pack, replacing the traditional “Directions” button. Alternatives like “Map it,” “Map,” “Route,” “Go,” and “Get there” are being trialed to see which resonates best with users. These changes aim to enhance user interaction and clarity in navigation options within search results.
Optimixed’s Overview: Enhancing User Navigation with Google’s Direction Button Variations
Introduction to Google’s Button Label Testing
In an effort to improve user experience within its local search results, Google is experimenting with alternative labels for the direction button traditionally titled “Directions.” This move seeks to find more intuitive or engaging terms that encourage users to interact with map and navigation features.
Details of the Button Variations
- Map it – Suggests a more casual approach to viewing the location on a map.
- Map – A simple, direct call to open the map.
- Route – Emphasizes the path or journey aspect.
- Go – Implies immediate action or starting navigation.
- Get there – Focuses on the destination and arriving there.
Implications for Users and SEO
These label changes might influence click-through rates and user engagement with local pack results. From an SEO standpoint, understanding which labels perform better could help businesses optimize their local listings for maximum visibility and interaction.
