Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Replacing Hotel Review Stars with Contact Info in Knowledge Panels
Google is experimenting with replacing the hotel review stars in the knowledge panel with the hotel’s official website URL and phone number. This test was first noticed by a user who shared screenshots on social media. The change aims to provide direct contact information rather than review ratings at the top of hotel profiles. Users are debating which display is more useful for their needs.
Optimixed’s Overview: Google’s New Approach to Hotel Knowledge Panel Information
Google’s Experiment with Displaying Hotel Contact Details
Google is currently testing a new layout in the hotel knowledge panel where the usual review stars and icons are replaced by the hotel’s official website and phone number. This update was captured by an observer who shared it publicly, sparking discussion about the potential benefits and drawbacks.
Key Details of the Test
- Replaces review stars: Instead of prominently showing star ratings, the panel now highlights direct ways to contact the hotel.
- Focus on official sources: The hotel’s own website and contact number are prioritized over third-party review data.
- User debate: Some users prefer seeing reviews first, while others appreciate quick access to booking and contact info.
- Testing phase: This change is not yet widely implemented and remains a test visible to select users.
Implications for Travelers and Hoteliers
This shift could streamline how users interact with hotel listings by making it easier to get in touch or book directly. However, it may also reduce the immediate visibility of guest feedback, impacting how travelers evaluate options. Businesses might benefit from increased direct traffic, but the change’s reception depends on user preferences and further Google rollout decisions.
