After a year of bringing you these audio versions of my newsletter, I’ve decided it’s time to wind down this experiment.
What makes a brand machine-readable in AI search
Source: Search Engine Land
A review of 19 businesses found the same problem repeatedly: strong expertise buried in content AI systems can’t reliably interpret.
OpenAI expands Ads Manager Beta with new budgeting and geo targeting controls
Source: Search Engine Land
The latest ChatGPT Ads updates give advertisers more control over campaign pacing, location targeting, and ad engagement.
Organic traffic is still worth tracking — just not all of it
Source: Search Engine Land
Not every organic visit deserves equal weight anymore. Here’s how to focus SEO reporting on high-intent pages and business impact.
Velocity: What the Googlers not on stage said at I/O 2026
Source: Search Engine Land
Google I/O 2026 felt like a victory lap. Here’s what the conversations behind the demos actually revealed.
‘Fix everything’ is the wrong SEO strategy
Source: Search Engine Land
Source: Search Engine Land by Adam Heitzman. Read the original article Audit tools flag everything equally, but SEO success depends on prioritization. Focus on the changes that actually drive growth.
Google’s AI search guidance is naive and self-serving
Source: Search Engine Land
Source: Search Engine Land by Michael King. Read the original article Here’s why you should take all of Google’s latest guidance on optimizing for AI search with a grain of salt.
Yes, you need to use AI, but you need to use it strategically
Source: Search Engine Land
Source: Search Engine Land by Tatiana Zagorovski. Read the original article Stop losing revenue to missed opportunities. Here’s how strategic automation cuts costs, captures leads, and speeds response times.
8 Ways to Automate Product Marketing with Agent A
Source: General Marketing – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of How Ahrefs’ Product Marketing Team Uses AI to Automate Their Workflow Ahrefs’ product marketing…
Daily Search Forum Recap: May 22, 2026
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google May 2026 Core Update and Search Industry Highlights Google’s May 2026 core update is rolling out,…
Video: Google’s New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google I/O and Marketing Live: Major AI and Search Updates This week, Google unveiled powerful AI advancements…
ChatGPT Ads Manager Updates & Ads Tests
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of OpenAI Updates ChatGPT Ads Manager with New Budgeting, Geo-Targeting, and CTA Features OpenAI has enhanced the ChatGPT…
Why Split Your XML Sitemap File For Google
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Why SEOs Break Up XML Sitemap Files Into Categories Breaking up XML sitemap files into categories helps…
Can You Rely On Google Search Console Email Alerts
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Balancing Google Search Console Alerts with Technical Log Analysis for SEO Google Search Console (GSC) email alerts…
SEO Daily News Recaps for Thursday, May 21, 2026
SEO Daily News Recap for Thursday, May 21, 2026 Organic SEO & Search News LinkedIn expands access to Crosscheck AI to U.S. users, with wider rollout planned. A report reveals how LinkedIn…
Bing Testing Showing Sale Prices In Shopping Ads
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Microsoft Bing Tests Sale Price Display in Shopping Ads Microsoft Bing is experimenting with displaying sale prices…
Google Testing Pricing Labels In Product Results – Was & Usually
Source: Search Engine Roundtable
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Tests Pricing Labels on Product and Shopping Results Google is experimenting with pricing labels in its…
