Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests Citation Cards Placement in AI Overviews
Google is experimenting with positioning citation cards below the AI Overview boxes on desktop search. This new layout requires users to scroll down to access source links, potentially reducing their visibility and click-through rates. Early observations suggest these citation cards are less engaging when placed beneath the AI-generated summaries compared to previous placements.
Optimixed’s Overview: How Google’s New Citation Card Placement Could Impact User Engagement
Google’s Citation Cards Experiment
Google is currently testing a new design for the desktop search interface where citation cards for AI-generated overview answers appear at the bottom rather than on the right side or above the summaries. This change affects how users interact with source references linked to AI responses.
Potential Implications for SEO and User Experience
- Visibility: Placing citation cards at the bottom means users must scroll to access them, which can reduce immediate visibility.
- Click-Through Rate (CTR): The lower position and less eye-catching design may lead to fewer clicks on source links, impacting traffic to cited sites.
- User Engagement: The test suggests that citation cards are less effective when not prominently placed, possibly diminishing trust and verification opportunities.
Community Feedback and Observations
SEO experts and users have noted a preference for citation cards positioned above or beside AI overviews, as these placements encourage higher interaction. The current test was highlighted through screenshots and video shared on social media platforms, signaling ongoing adjustments in Google’s approach to AI content sourcing transparency.
