Trump Signs Off on US TikTok Deal as China Weighs Details

The White House is confident that a deal is done, but Chinese officials seem less assured.

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Social Media Today – Latest News

New Report Finds Facebook and TikTok are Key News Sources

Facebook remains the top news source, though TikTok and Instagram are rising.

Source:
Social Media Today – Latest News

Daily Search Forum Recap: September 25, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We are seeing the Google search ranking volatility heat up since the spam update was completed. Google Search Live no longer requires an opt-in. Cloudflare tries to block Google AI Overviews, but will it work. Google Ads has a new dishonest pricing practice policy. Google will label some search ads as not a government website…

Source:
Search Engine Roundtable

Google Search Live No Longer Requires Labs Opt-In

Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in English—no Labs opt-in needed.

Source:
Search Engine Roundtable

Google Search Ranking Volatility Heated After Spam Update

Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days.

Source:
Search Engine Roundtable

Waiting For Semrush Black Friday? Grab Today’s Best Deal

If you’re looking for a Semrush Black Friday deal, we have the best possible pre-sale price. Get 15 days of Semrush Pro FREE.

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Unknown Source

Semrush Pricing: Does It Make Sense in 2025?

With 50+ different marketing tools, Semrush can help with all aspects of marketing. We deep dive into Semrush pricing and plans.

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Unknown Source

The AI Visibility Guide: How We Earn Hundreds of Brand Mentions and Citations

Learn the difference in AI visibility: optimizing for citations (that link to your site) vs brand mentions (that are unlinked).

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Unknown Source

Meta Launches Custom Feed of AI-Generated Video Clips

The new feed, called ‘Vibes,’ will live in the Meta AI app.

Source:
Social Media Today – Latest News

YouTube Tests New AI Functions With Premium Subscribers

Paying users can sign-up to the new "YouTube Labs" project.

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Social Media Today – Latest News

OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.

Source:
Search Engine Land

Cloudflare Tries To Give Sites A Way To Block Google AI Overviews

Cloudflare announced Content Signals Policy, a new addition to robots.txt that allows you to express your preferences for how your content can be used after it has been accessed. This aims to block Google from using your content in AI Overviews, but Google would have to comply, which they have not yet, for this to work.

Source:
Search Engine Roundtable

We Studied 383 Pages: What Type of Images Work Best for Small Businesses

We analyzed 383 different pages from client websites, but not just any pages. These were pages getting image traffic directly from Google. Our goal? Find out which image formats drove the most traffic.

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Sterling Sky Inc

How to use TikTok Creator Search Insights to find content opportunities

Spot trending searches, fill content gaps, and reach users where discovery starts with TikTok’s Creator Search Insights.

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Search Engine Land

The 50 Best PR Pitching Opportunities in ChatGPT

We analyzed our Brand Radar database of 9.6 million ChatGPT queries. Here are the most visible, pitch-worthy publishers in ChatGPT responses.

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Link Building – SEO Blog by Ahrefs

Hamel Husain and Shreya Shankar

The #1 AI evals course instructors walk you through their step-by-step process, debunk misconceptions, and show why manual error analysis beats automation

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Lenny’s Newsletter

Meta Expands Teen Protections on Instagram, Facebook and Messenger

Meta’s expanding its protections for young users, and working with schools on education.

Source:
Social Media Today – Latest News

Snapchat Expands Bitmoji Stickers Beyond the App

Some new ways to use your Bitmoji character.

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Social Media Today – Latest News

TikTok Looks to Expand Halloween Celebrations in the App

TikTok’s got a whole schedule of Halloween themed activities.

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Social Media Today – Latest News

Pinterest Announces Ad Updates at ‘Pinterest Presents’ Event

Some new updates for both Search and Local Inventory promotions

Source:
Social Media Today – Latest News

Retailers sharply increase spending on social media in 2025, study says

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the researcher’s 2025 forecasts.

Source:
Social Media Today – Latest News

Google Ads will recommend you link to your Google Analytics account with one click

If Google Ads finds an unlinked and unassociated Google Analytics account, Google may recommend you link it.

Source:
Search Engine Land

Google Ads updated policies to target dishonest pricing practices

Google Ads Misrepresentation policy will be updated on October 28, 2025.

Source:
Search Engine Land

How to deliver monthly PPC reports clients love

Elevate your monthly PPC updates with clear, insightful stories that showcase results, highlight value, and strengthen client loyalty.

Source:
Search Engine Land

Google To Label Some Search Ads As "Not a government website"

Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website."

Source:
Search Engine Roundtable

Google Ads Updates Dishonest Pricing Practices Policy

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service.

Source:
Search Engine Roundtable

(Contract) Content Strategist ~ Search Engine Land/MarTech ~ $8k/m ~ Remote (US)

We’re looking for a detail-oriented and data-driven Content Strategist to support our growing SEO and content operations for Search Engine Land and MarTech.  You’ll help identify opportunities through keyword research and content gap analysis, prepare content briefs for both AI-assisted and human writers, and optimize existing assets to drive performance.  This role blends analytical thinking […]

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In-house SEO jobs – SEOjobs.com

Senior SEO Manager ~ Propellic ~ Remote (USA)

About the role As a Senior SEO Manager at Propellic, you’ll serve as the key point of contact for high-value SEO clients, owning project planning, delivery, and results. You’ll design strategies that balance SEO fundamentals with GEO and AI-driven visibility, helping our clients stay competitive in a rapidly evolving search landscape. You’ll act as both […]

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SEO Agency Jobs – SEOjobs.com

SEO Content Writer ~ ServiceMaster ~ Remote (US)

We Play to Win! Big goals. Big achievements. Big impact. ServiceMaster employs empowered and engaged teams, delivering growth in an ever-evolving world. Our goal is to double in size over the next few years, which means ambition and risk-taking are part of our daily life. If you are tired of the status quo and complacency, […]

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In-house SEO jobs – SEOjobs.com

SEO/GEO Lead ~ Scopic ~ $20-30/hr ~ Remote (US)

This is a remote position. Are you a strategic thinker with a passion for SEO, GEO, and innovation? If you’re an SEO/GEO expert ready to take the lead, guide a team, and shape the future of digital growth at a global software company, Scopic wants to hear from you! We are seeking an SEO Lead who combines deep […]

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Expert Level SEO Jobs – SEOjobs.com

Senior SEO Manager ~ Later ~ $130,000-$150,000 ~ Remote (USA)

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and […]

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In-house SEO jobs – SEOjobs.com

SEO Account Manager ~ Levy Online ~ $45,000 ~ Remote (US)

SEO Account Manager 📍 Las Vegas, NV | Remote Available | Full-Time | From $45,000 About the Role We’re seeking an experienced SEO Account Manager to own strategy and execution for a portfolio of high-profile clients. You’ll serve as the primary point of contact, translating SEO insights into business impact, and driving measurable growth across […]

Source:
SEO Agency Jobs – SEOjobs.com