SEO Daily News Recap for Friday, November 7, 2025
Organic SEO & Search News
Trend Forecasting in 2025: Step-by-Step Guide – This simple step by step guide teaches you everything you need to know about trend forecasting to make better investment decisions in 2025.
Free SEO Tools That I Use to Rank in 2025 – Free SEO tools can be life-savers when you’re in a bind. Here are my favorite free tools for keyword research, competitor analysis, and backlink research.
How to Optimize for Google Discover [Tips & Research] – Google Discover is all about high-quality content, strong coverage of trending topics, and high-quality visuals. Here are the top strategies you can use in 2025.
What is the inevitable evolution of LLMs and search? – Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Paid Search & Platform Innovations
Winning the platform shift – How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
FLUQs: Answer the hidden questions or vanish in AI search – Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Google clarifies policy on false information in advertiser verification – Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
Microsoft brings AI Search to Copilot with emphasis on citations – Microsoft said the Copilot responses now include “prominent, clickable citations and the option to see aggregated sources.”
General Digital Marketing
Daily Search Forum Recap: November 7, 2025 – Here is a recap of what happened in the search forums today…
Google’s new AI tools automate ad reviews, reporting, and support for publishers – Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Google Merchant Center Creative Content Section – Google added a new navigation button to Google Merchant Center labeled “Creative Content.” I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.
Video: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More – Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: November 7, 2025
Here is a recap of what happened in the search forums today…
Source:
Search Engine Roundtable
Google Discover Numerous Experiments
As VP of Engineering for Search at Google, Rajan Patel said months ago – "We’re experimenting with various approaches to X in Discover." Google has been super busy with testing various approaches to Google Discover. Here are some of the more recent tests I found via Damien (andell) and Gagan Ghotra over the last few weeks.
Source:
Search Engine Roundtable
Video: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More
Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates…
Source:
Search Engine Roundtable
Technical SEO
Trend Forecasting in 2025: Step-by-Step Guide
This simple step by step guide teaches you everything you need to know about trend forecasting to make better investment decisions in 2025.
Source:
Unknown Source
Free SEO Tools That I Use to Rank in 2025
Free SEO tools can be life-savers when you’re in a bind. Here are my favorite free tools for keyword research, competitor analysis, and backlink research.
Source:
Unknown Source
How to Optimize for Google Discover [Tips & Research]
Google Discover is all about high-quality content, strong coverage of trending topics, and high-quality visuals. Here are the top strategies you can use in 2025.
Source:
Unknown Source
AI and Machine Learning in SEO
What is the inevitable evolution of LLMs and search?
Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point.
Source:
Search Engine Land
Winning the platform shift
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.
Source:
Search Engine Land
FLUQs: Answer the hidden questions or vanish in AI search
Your brand isn’t competing for rankings anymore. The name of the game is reuse.
Source:
Search Engine Land
Microsoft brings AI Search to Copilot with emphasis on citations
Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources."
Source:
Search Engine Land
Google Finance Gains Live Audio, Instant Transcripts & AI Insights
Google has been adding AI features to Google Finance – like what can go wrong? Recently Google’s Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.
Source:
Search Engine Roundtable
Content Marketing and Strategy
Stop reporting traffic and activity. Start reporting progress.
Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO to pipeline growth & business outcomes.
Source:
Search Engine Land
Career Development and Industry Trends
How to build and lead a successful remote SEO team
Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices.
Source:
Search Engine Land
E-commerce and Affiliate SEO
Google Merchant Center Creative Content Section
Google added a new navigation button to Google Merchant Center labeled "Creative Content." I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.
Source:
Search Engine Roundtable
Google Merchant Center New Preferred Audience Targeting For Promotions
Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.
Source:
Search Engine Land
Google clarifies policy on false information in advertiser verification
Google reinforces policy that submitting false information during advertiser verification is a violation that can lead to account suspension.
Source:
Search Engine Land
Why B2B brands are shifting from keywords to Performance Max
Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here’s what you need to know before you get left behind.
Source:
Search Engine Land
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers unlock new revenue opportunities.
Source:
Search Engine Land
Google Waze Ads Part Of Performance Max & Channel Performance Reporting For Performance Max
Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.
Source:
Search Engine Roundtable
