SEO Daily News Recap for Friday, November 28, 2025
Organic SEO & Search News
Daily Search Forum Recap: November 28, 2025 – A recap of the latest Google search ranking updates and AI enhancements. Google’s CEO, Sundar Pichai, actively monitors product feedback on launch days. OpenAI is expanding its crawling infrastructure for the holiday season, and much more!
Will Google’s AI Mode Dominate ChatGPT? – SEO expert Jeff Oxford discusses the potential dominance of Google’s AI Mode over ChatGPT in content optimization strategies. Stay ahead in the AI content game!
Rewriting AI Content Won’t Impact Google Search Rankings – Google’s John Mueller highlights the importance of revising overall content strategies and site purpose, rather than rewriting AI-generated content, for improving search rankings. Understand the key to Google recovery!
Paid Search & Platform Innovations
Google Ads Advisor Contextual Chat Insights – Discover how Google’s Ads Advisor AI chatbot may draw context from multiple MCC client accounts, potentially mixing advice from different client chats. Stay informed on managing diverse client campaigns!
Google AI Overviews Direct Event Display – Google’s latest update showcases direct event displays within AI Overviews, enhancing event visibility for users. Explore the new event display feature!
Gemini 3 Empowering Google AI Mode – Nick Fox, SVP at Google, announces the integration of Gemini 3 for advanced queries in Google AI Mode. Stay tuned for intelligent model routing enhancements!
General Digital Marketing
OpenAI Scaling Up Crawling & Bots for Holiday Season – OpenAI gears up its crawling infrastructure with expanded IP ranges to meet the demands of the holiday shopping season. Learn about OpenAI’s strategic expansion!
Video: Google Ads Account Security & Thanksgiving Search Volatility – Uncover the recent Google search volatility during Thanksgiving, along with concerns over Google Ads account security breaches. Stay informed on the latest digital marketing challenges!
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
Daily Search Forum Recap: November 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We had a lot, I mean, a lot of Google search ranking volatility this week – a Thanksgiving Google update. Gemini 3 is now used, automatically, for some types of queries on AI Mode. John Mueller said rewriting AI content by humans won’t result in a Google recovery. Google Ads Advisor may take context from your other clients in your MCC account. Google AI Overviews is testing direct event display. Sundar Pichai, Google’s CEO, monitors X for product feedback. OpenAI is scaling up its crawlers and bots. Plus…
Source:
Search Engine Roundtable
Google AI Overviews With Direct Event Display
Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.
Source:
Search Engine Roundtable
Sundar Pichai, Google’s CEO, Monitors X On Launch Days For Feedback
The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty active on launch day trying to understand what’s working."
Source:
Search Engine Roundtable
Video: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All
We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries…
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Will Google’s AI Mode Dominate ChatGPT?
Jeff Oxford, an SEO pro, addresses ChatGPT optimization, with a caveat: Google’s AI Mode could eventually dominate.
Source:
SEO – Practical Ecommerce
Gemini 3 Now Powering Google AI Mode For Some Queries
I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We’ve just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode."
Source:
Search Engine Roundtable
OpenAI Scaling Up Crawling & Bots
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.
Source:
Search Engine Roundtable
Content Marketing and Strategy
Rewriting AI Content With Human Content Won’t Make Your Site Recover In Google Search
Google’s John Mueller said that rewriting AI content by a human won’t change the site’s ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
Google Ads Advisor Takes Context From Other MCC Client Chats
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client’s account.
Source:
Search Engine Roundtable
Job Postings
Job Postings
11/28/2025
SEO Contractor (Project-Based) ~ Mannix Marketing ~ Remote (USA)
About the Role Mannix Marketing is seeking an experienced SEO Contractor to support our client portfolio across diverse industries. This role focuses on technical SEO, on-page optimization, and performance reporting. You’ll collaborate with our in-house SEO strategists to enhance client visibility, drive traffic, and achieve measurable growth. Responsibilities Conduct keyword research and develop SEO strategies […]
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SEO Agency Jobs – SEOjobs.com
Job Postings
11/28/2025
SEO & Content Specialist Assistant ~ Skrapp.io ~ $24,000-$30,000 ~ Remote (USA)
Description Skrapp.io is looking for an enthusiastic SEO & Content Assistant to join our dynamic SEO team. Our ideal candidate possesses an understanding of SEO principles and has a passion for creating compelling content that resonates with our audience. In this role, you will play a crucial part in optimising our content and link building […]
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In-house SEO jobs – SEOjobs.com
