TL;DR Summary of Screaming Frog Wins Best Low Budget SEO Campaign at UK Search Awards with Good Travel Management
Optimixed’s Overview: How Strategic SEO and Digital PR Delivered Award-Winning Results on a Tight Budget
Campaign Objectives and Approach
The Screaming Frog team was challenged to enhance the Good Travel Management (GTM) website’s SEO performance by focusing on both on-page and off-page factors, all within a limited budget. Key onsite initiatives included:
- Content review and alignment to ensure messaging reflected GTM’s “people first” ethos.
- Technical auditing to improve site health and user experience.
- Leveraging EEAT principles (Expertise, Authoritativeness, Trustworthiness) to boost credibility.
Digital PR Success and Coverage
The PR team secured 146 pieces of media coverage, including more than 45 mentions in high-authority national outlets (DA 80+). Their strategy combined:
- B2B thought leadership positioning
- Reactive commentary to industry trends
- Hero content marketing projects to drive broader engagement
This multifaceted approach resulted in a 112% increase in external referring domains, significantly enhancing domain authority and search visibility.
Results and Industry Recognition
The campaign’s effectiveness was reflected in:
- 64% year-on-year organic click growth
- Improved Sistrix visibility metrics demonstrating sustained SEO performance
- Judges praising the campaign’s resourcefulness, creativity, and clear business impact despite limited budget.
Client feedback highlighted the campaign’s innovative strategy and how it elevated their brand presence within the business travel sector, helping them grow from an underdog to a recognized player.
Additional Highlights
Besides this win, Screaming Frog had five other finalists across categories including integrated SEO and PPC campaigns, B2B PPC, and automotive SEO, underscoring the agency’s broad expertise and consistent industry leadership.
