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Google Business Profiles Review Appeals Are Delayed

12/17/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Business Profile Review Appeals Experiencing Delays

**Google Business Profile review appeals** are currently facing **extended processing times** due to an unusually high volume of requests. Google cannot provide a specific timeframe for responses, and submitting **duplicate appeals** will only cause further delays. Users are advised to **wait patiently** after submitting their initial appeal, as Google is working diligently to resolve all cases.

Optimixed’s Overview: Navigating the Current Delays in Google Business Profile Review Appeals

Extended Wait Times for Review Appeals on Google Business Profiles

Many business owners relying on Google Business Profiles have noticed significant delays in the processing of review appeals. This slowdown is due to an unprecedented surge in the volume of appeals submitted to Google, impacting response times and causing frustration among users.

Key Insights on the Appeal Process During This Period

  • High Volume Impact: Google has publicly acknowledged the extended delays caused by the overwhelming number of review-related appeals.
  • No Specific Timeframe: At present, Google cannot guarantee when appeals will be resolved, emphasizing the need for patience.
  • Avoid Duplicate Appeals: Submitting multiple appeals for the same issue can exacerbate delays and should be avoided.
  • Official Communication: Updates and guidance are available through Google’s help documentation and community forums, providing transparency about the situation.

Practical Advice for Business Owners

To minimize complications during this challenging period, business owners are encouraged to:

  • Submit only one appeal per review issue and refrain from following up prematurely.
  • Monitor official Google channels for status updates and additional support.
  • Maintain patience, understanding that Google is actively working to address the backlog as quickly as possible.

While inconvenient—especially during critical business periods like the holidays—these delays are temporary and reflect the current demand on Google’s review management systems.

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