Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Testing Underlined Text in Bing Ads Search Snippets
Microsoft is experimenting with underlining text in Bing Ads snippets and descriptions. Although the text appears underlined, these underlines are not clickable links. Instead, the entire ad area is fully clickable, directing users to the advertiser’s landing page when clicked.
Optimixed’s Overview: Enhancing User Interaction with Clickable Bing Ads
Microsoft’s New Approach to Bing Ads Design
Microsoft is currently testing a new visual treatment for ads on Bing search results. The key update involves underlining the text within the ad snippets and descriptions, a style traditionally associated with hyperlinks.
Key Features of the Update
- Underlined text appears in Bing Ads to draw user attention.
- Despite the underlines, no individual text element is clickable.
- The entire ad unit functions as a single clickable area, enhancing usability and click-through consistency.
Implications for Advertisers and Users
This design change aims to improve the user experience by making it clear that clicking anywhere on the ad leads to the advertiser’s site, reducing confusion over which parts of the ad are interactive. It may also increase ad engagement by expanding the clickable area.
