Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Simplifies Manual CPC Bidding Access
Google Ads has **streamlined** the process for selecting **Manual CPC bidding** during campaign setup. The option is now conveniently located under the **”Conversions” goal** section as **”Manually set bids.”** This update makes **Manual CPC** more accessible without navigating through less obvious settings. Advertisers who prefer manual control over Smart Bidding will benefit from this improved user interface.
Optimixed’s Overview: Enhanced Accessibility for Manual CPC Bidding in Google Ads Campaigns
What’s New in Google Ads Manual CPC Bidding?
Google Ads has introduced a user interface update that simplifies how advertisers select the Manual CPC bidding strategy when setting up campaigns. Previously, advertisers needed to opt into a less prominent setting titled “Select a bid strategy directly (not recommended)” to access Manual CPC.
Key Improvements
- New Placement: Manual CPC bidding is now found under the Conversions goal section, labeled as “Manually set bids.”
- Improved Usability: This change reduces friction and makes Manual CPC more visible to advertisers who prefer manual bid control.
- Better Choice for Advertisers: Those who opt out of Smart Bidding can now easily select Manual CPC without extra navigation steps.
Why This Matters
This UI enhancement reflects Google Ads’ commitment to providing flexible bidding options that accommodate different advertiser preferences. By making Manual CPC more accessible, advertisers retain more control over their bidding strategies, enabling fine-tuned budget management and campaign optimization.
