Starting today anyone can analyze any (describable) audience in SparkToro – SparkToro

01/20/26
Source: SparkToro by Rand Fishkin. Read the original article

TL;DR Summary of SparkToro’s New Natural Language Audience Research Feature

SparkToro now offers a revolutionary **natural language audience research tool** that allows users to describe any audience with detailed **demographic**, **behavioral**, and **intent attributes**. This feature leverages **Large Language Models (LLMs)** and extensive datasets to deliver highly **accurate** and **granular insights** within 90 seconds. Currently available for the US, UK, and Canada, it supports complex, niche audience combinations, enabling marketers to deeply understand their ideal customer profiles. Users are encouraged to test this powerful tool and provide feedback on its performance.

Optimixed’s Overview: Unlocking Deep Audience Insights with SparkToro’s Advanced Natural Language Research Tool

Introduction to SparkToro’s Enhanced Audience Research Capabilities

SparkToro has transformed audience research by enabling marketers to describe their target groups in natural language, removing previous limitations tied to website URLs or keywords. This innovative approach allows for the synthesis of multiple attributes—including gender, age, geography, job roles, interests, purchase intent, and competitive behaviors—to generate highly specific and actionable audience profiles.

How the Technology Works

  • Integration of Large Language Models (LLMs): SparkToro currently utilizes ChatGPT 5.2 to interpret user descriptions and convert them into precise profile characteristics.
  • Data Sources: The system taps into hundreds of millions of LinkedIn profiles from Leadfuze and web visitation patterns from Datos’ clickstream panel, enabling recursive matching of domain visits with demographic data.
  • Rapid Data Processing: Reports are generated typically within 90 seconds, providing near-instant insights into even highly niche or complex audience segments.

Key Benefits and Use Cases

  • Unprecedented Granularity: Users can combine multiple demographic and behavioral criteria, no matter how niche, to uncover detailed audience insights.
  • B2B and B2C Applications: The tool supports both business and consumer audience research, including small, specialized groups with limited population sizes.
  • Competitive Intelligence: Insight into which competitors or brands the audience interacts with enhances marketing and sales strategies.

Current Limitations and Future Plans

At present, the service is available for audiences in the United States, United Kingdom, and Canada, but SparkToro plans to expand to many more countries by 2027. User feedback is highly encouraged to improve accuracy and broaden capabilities.

Getting Started

Existing SparkToro users can access this natural language search feature directly from their audience research dashboard, while new users can start with a free analysis on the SparkToro homepage.