Daily Search Forum Recap: January 20, 2026

01/20/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Today’s Key Updates in Search and Advertising Technologies

Google does not endorse LLMs.txt files for search, clarifying misconceptions around their use. The Google AI Mode introduces new features like lighter font colors for product pricing and inventory, and query fan-out prompts to help users narrow search results. Additionally, a growing number of advertisers are considering adding Microsoft Advertising to their marketing mix in 2026. Unexpectedly, Google AI Overviews now sometimes display answers with strikethroughs, indicating potentially false information.

Optimixed’s Overview: Emerging Trends and Updates in Search Engine Features and Advertiser Strategies

Google’s Stance on LLMs.txt Files

In recent search forum discussions, Google clarified that the presence of LLMs.txt files on some Google properties should not be interpreted as an endorsement. This addresses community speculation around the role and support of these files for language model management in search contexts.

Innovations in Google AI Mode for Shopping

  • Query Fan-Out Prompts: Google AI Mode now assists users in refining their shopping queries by suggesting ways to narrow down results, improving the relevance of product options displayed.
  • Visual Enhancements: Product pricing and inventory details are shown with lighter font colors when viewed through Google AI Mode, differentiating them from the traditional search results interface and potentially enhancing visual hierarchy.

Advertiser Interest in Microsoft Advertising

A LinkedIn poll led by a Microsoft Advertising liaison revealed that while many advertisers already include Microsoft Advertising in their strategies, approximately 36% plan to incorporate it into their marketing mix in 2026. This signals growing competition and diversification in digital advertising platforms.

Unique Presentation of Google AI Overview Answers

Notably, Google AI Overviews have been observed to display answers with strikethrough formatting. This unusual presentation may serve to indicate answers that are deemed inaccurate or outdated, offering users nuanced feedback within AI-generated summaries.

Additional Community Highlights

  • Google Partners received unique swag such as neon light signage, reinforcing community engagement.
  • Ongoing conversations cover broader themes in AI, analytics, SEO, and PPC, reflecting dynamic developments in search technologies and marketing practices.