SEO Daily News Recap for Thursday, January 22, 2026
Organic SEO & Search News
Exploding Topics trend research group and discovery platform opens up trend tracking for industry professionals. Discover new trends easily with these 9 tools that show emerging trends. Stay ahead of the curve with 5 simple ways to keep up with trends beyond basic Google Trends search volume data. Google’s latest updates on Demand Gen campaigns offer improved CTV conversion and search data integration. Threads experiments with animated stickers in posts, while Snapchat adds new insights to its Family Center.
Paid Search & Platform Innovations
TikTok confirms joint venture to comply with US law, while reports indicate China has approved TikTok’s US sale. Google continues to enhance its Demand Gen campaigns with shoppable video ads and cross-campaign testing through Mix Experiments beta. User data plays a crucial role in Google’s ranking systems, as outlined in Liz Reid’s appeal declaration. Apple to introduce two new releases of Siri and Apple Intelligence powered by Google Gemini. OpenAI shifts to charging on an impression basis for ChatGPT ads. Google Ads updates its call and messaging ad terms, introduces new Googlebot named Google Messages, and possibly improves recipe results for publishers.
General Digital Marketing
Large-scale studies fail to link social media use to teen harms, suggesting restrictions may not be effective. Google brings personal intelligence to AI mode in Google Search, offering marketers new opportunities to engage with their audience. SEO experts discuss the importance of investing in GEO for organic traffic. Learn how to explain flat traffic when SEO is working through AI overviews and effective communication strategies. Discover why Demand Gen works best alongside Performance Max for ecommerce growth.
Dive into our detailed sections for more insights and updates.
Organic SEO & Search News
SEO Daily News and Algorithm Updates
TikTok Confirms Joint Venture to Comply With US Law
It looks like TikTok will remain available to US users.
Source:
Social Media Today – Latest News
Reports Indicate that China Has Approved TikTok US Sale
It looks like TikTok will remain available to US users.
Source:
Social Media Today – Latest News
Large Scale Studies Fail to Link Social Media Use to Teen Harms
As more regions consider teen restrictions, the data suggests that this might not be effective.
Source:
Social Media Today – Latest News
Google outlines risks of exposing its search index, rankings, and live results
Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google’s IP, invite spam abuse, and put user privacy at risk.
Source:
Search Engine Land
User Data is Important in Google’s Ranking Systems. What We Learned from Liz Reid’s Appeal Declaration. – Marie Haynes
I found some interesting things from the latest document in the DOJ vs Google trial. Google has appealed the ruling that says they need to give proprietary information to competitors. Key takeaways: Google has been ordered to give information to competitors so as not to be an illegal monopoly. Google does not want to give […]
Daily Search Forum Recap: January 22, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Apple to have two different releases of Siri and Apple Intelligence, powered by Google Gemini. OpenAI to charge on an impression basis for ChatGPT ads, not a CPC basis. Google Ads updated its call and messaging ad terms, again. Google has a new Googlebot named Google Messages. And Google may have made the recipe results more publisher-friendly – maybe…..
Source:
Search Engine Roundtable
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
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Search Engine Land
Technical SEO
#1 Trend Research Group + Trend Tracking Platform
Exploding Topics trend research group + discovery platform makes it possible for all industry professionals to learn about, analyze, and track new (early) trends.
Source:
Unknown Source
Trend Finders: 9 Tools That Show You Emerging Trends
Finding emerging trends before they become popular is tricky. These nine tools make trend discovery easy.
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Unknown Source
5 Simple Ways to Keep Up With Trends
Scrolling through social media and industry publications is an inefficient trend discovery strategy. Here are five better ways to find emerging trends.
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Unknown Source
Google Trends Search Volume Explained
See why Google Trends search volume data isn’t as helpful as it seems and learn about alternatives that provide absolute search volume numbers.
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Unknown Source
New Google Bot Named Google Messages
Google added a new crawler, robot, to its list of user-triggered fetchers in the Google crawlers documentation. This specific bot is named Google Messages and it is a fetcher "used to generate link previews for URLs sent in chat messages," Google wrote.
Source:
Search Engine Roundtable
AI and Machine Learning in SEO
Google brings Personal Intelligence to AI Mode in Google Search
This is opt in via a Labs experiment and is rolling out over the next few days to AI Pro and Ultra subscribers in the U.S.
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Search Engine Land
Apple Launches Two New Siri Releases; iOS 26.4 & iOS 27
Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.
Source:
Search Engine Roundtable
Content Marketing and Strategy
Marketing to Humans and Machines
Marketers seeking organic traffic have long sought shoppers and appeased machines, e.g., search engines.
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SEO – Practical Ecommerce
Career Development and Industry Trends
If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray
No Description Available
Source:
moz (en-US)
E-commerce and Affiliate SEO
Google’s Demand Gen gets more shoppable — and more measurable
Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.
Source:
Search Engine Land
Why Demand Gen works best alongside Performance Max for ecommerce
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
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Search Engine Land
User Experience and SEO Optimization
Snapchat Adds New Insights to Family Center
Snapchat’s looking to provide more assurance for parents.
Source:
Social Media Today – Latest News
Threads Experiments With Animated Stickers in Posts
A new option to spice up your Threads?
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Social Media Today – Latest News
How to explain flat traffic when SEO is actually working
AI Overviews are reshaping organic attribution. Learn which metrics matter now and how to clearly communicate SEO impact to stakeholders.
Source:
Search Engine Land
Google Search Recipe Results Now More Publisher Friendly
A few weeks ago, we covered how damaging the Google Search results were for recipe publishers and bloggers. It was nicknamed Frankenstein recipes because it would take pieces of these recipes from bloggers, mash them together and ruin them, all while also mentioning the brand name – hurting the brand.
Source:
Search Engine Roundtable
Paid Search & Platform Innovations
Paid Search and Advertising
X Experiments with Paid Promotion Tags In-Stream
The tags would bring X more into line with other social app disclosure features.
Source:
Social Media Today – Latest News
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google’s latest Demand Gen updates could help you drive improved response.
Source:
Social Media Today – Latest News
Google adds cross-campaign testing with new Mix Experiments beta
Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works best.
Source:
Search Engine Land
OpenAI To Charge For ChatGPT Ads On Ad View Impressions, Not Clicks
As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, impression-based model, not a click-based, cost-per-click model.
Source:
Search Engine Roundtable
Google Ads New Call and Messaging Ads Terms
Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, "There are some important new updates here."
Source:
Search Engine Roundtable
Job Postings
Job Postings
1/22/2026
SEO Analyst ~ Corporate Tools LLC ~ $85,000 ~ Remote (USA)
As an SEO Analyst, your role is to make meaning out of messy data and help shape smarter SEO decisions across our ecosystem. You’ll dive into traffic trends, user signals, and keyword performance, but you won’t stop there. You’ll connect the dots between visibility, user behavior, business goals, and team efforts. Your insights will support […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
1/22/2026
SEO Manager ~ Bone Dry Roofing, Inc. ~ $70,000-$90,000 ~ In-office (Indianapolis, IN, United States)
About Bone Dry Roofing: Bone Dry Roofing is a trusted leader in the roofing, gutter, and masonry repair and replacement industry. With a commitment to excellence and a passion for providing top-notch service, we have been serving our customers since 1989. Our team of experts takes pride in ensuring homes are safe, secure, and comfortable, […]
Source:
In-house SEO jobs – SEOjobs.com
Job Postings
1/22/2026
SEO Analyst ~ Rogue Fitness ~ $60,000-$90,000 ~ In-office (Columbus, OH, United States)
Job Description We are seeking a highly skilled and data-driven SEO Analyst to drive our organic search strategy. This role requires expertise in technical SEO, content optimization, data analysis, and cross-functional collaboration to improve search visibility and performance. The ideal candidate is proactive, analytical, and experienced in managing SEO initiatives globally. Overview The SEO Analyst […]
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In-house SEO jobs – SEOjobs.com
Job Postings
1/22/2026
Manager, SEO ~ Figma ~ $164,000-$288,000 ~ Remote (USA)
Overview Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you’re brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work […]
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In-house SEO jobs – SEOjobs.com






















